Marketing & Communications Manager

Rotherham United Community Trust are seeking to appoint an enthusiastic, charismatic and dedicated individual to join our Team.

Are you ready to lead marketing and communications for an award-winning charity powered by the badge of a professional football club?

This is an exciting opportunity to lead marketing and communications for one of South Yorkshire's most ambitious and recognised charities. Based at the iconic AESSEAL New York Stadium, home of Rotherham United Football Club, you will play a key role in telling powerful stories, showcasing life-changing impact and shaping how the Trust is seen by communities, partners, funders and stakeholders.

Working at the heart of a professional football club environment, you will have the opportunity to lead major campaigns, collaborate with players and club staff, influence organisational strategy and elevate the profile of a charity that positively impacts thousands of people every year.

This permanent role will give the postholder a significant opportunity to drive audience engagement, strengthen stakeholder relationships, enhance brand positioning, and lead integrated communications that support organisational growth, income generation, partnership development and delivery of the Trust's strategic objectives.

Closing date: 23rd November. We are running a rolling recruitment process for this vacancy so don't wait until the closing date to apply. We will review applications as they are received and invite suitable candidates to interview throughout the recruitment period. We reserve the right to appoint before the advertised closing date, so early applications are strongly encouraged.

Post Title: Marketing & Communications Manager

Reports to: Director of Development

Salary: £28,305 - £31,365

Hours of work: 37.5 hours per week (evenings and weekends as required)

Location: GoalZone, AESSEAL New York Stadium, S60 1FJ

Closing date: Monday 23rd of November 2026

Purpose of the Post: To lead the strategic development and delivery of the Marketing and Communications Strategy for Rotherham United Community Trust, ensuring the organisation's impact, reputation and influence are effectively communicated across all audiences. The postholder will drive audience engagement, strengthen stakeholder relationships, enhance brand positioning, and lead integrated communications that support organisational growth, income generation, partnership development and delivery of the Trust's strategic objectives.

Key objectives:

• Develop and implement the Trust’s marketing and communications strategy.
• To support the charity’s aspirations for growth with creative and innovative marketing content.
• Work alongside Rotherham United Football Club to develop integrated marketing campaigns, player appearances and media opportunities that enhance the reputation, visibility and influence of both organisations.
• Manage all digital platforms including websites and social media.
• Coordinate content creation and distribution including drafting, reviewing, and distributing press releases and media statements that align with the Trust’s values and strategic goals. Ensure brand consistency and visibility across all programmes and events.
• Build and maintain relationships with media, partners, and stakeholders.
• Support internal staff with marketing training and resources.
• Monitor and evaluate the impact of marketing campaigns.
• Effectively line manage Events and Fundraising Coordinator.

Duties and Responsibilities

• Programme Delivery & Management
• Coordinate marketing campaigns and events aligned with strategic goals.
• Identify, understand and target key audiences.
• Ensure all content meets quality standards and brand guidelines.
• Attend sessions to gather relevant marketing content.
• Manage project budgets and resource allocation in line with minimum operating standards, funder expectations and KPIs.
• Coordinate and lead RUFC player visits and associated media coverage.

2. Partnerships & Community Engagement

• Develop relationships in the sector and maintain awareness of sector developments and campaigns.
• Develop and maintain a strong relationship with RUFC and develop streamlined marketing and media content for the benefit of both organisations.
• Represent the Trust at internal and external meetings and events, including those with the Premier League, EFL, PFA and FA.
• Develop and maintain strong relationships with local, regional, and national media outlets to secure coverage for Trust initiatives and events.
• Assist partner organisations and sponsors by supporting their media content and activities when appropriate.

4. Business Development

• Keep abreast of sector and political developments that may impact RUCT and its work and to advise and communicate to colleagues how best to address such changes.
• Support promotional efforts for fundraising initiatives.
• Produce impact reports and case studies to demonstrate value.
• Assist in identifying marketing opportunities to support funding.
• Nominate the Trust for local and national recognition awards.

5. Monitoring, Evaluation & Reporting

• Track engagement metrics across platforms.
• Maintain accurate records of campaigns and media coverage.
• Contribute to internal evaluations and reporting processes.
• Produce regular and timely board reports summarising media activity.

6. Public Relations

• Lead on PR strategy during sensitive or crisis situations, ensuring timely, accurate, and appropriate messaging.
• Monitor public perception and media coverage of the Trust, proactively addressing misinformation or reputational risks.
• Manage PR for key events, including launches, community days, and fundraising activities, ensuring media presence and post-event coverage.
• Provide guidance and training to staff and volunteers on engaging with the media and representing the Trust publicly.

7. Compliance & Safeguarding

• Ensure all communications comply with GDPR, safeguarding, and equality policies.
• Maintain up-to-date DBS checks and training records.
• Promote a culture of safety and inclusion in all communications.

8. Miscellaneous

• Commitment to the values and strategy of Rotherham United Community Trust.
• Additional duties as assigned by line manager.
• Comply with all RUCT policies including Equal Opportunities and Health & Safety.
• Demonstrate professionalism, integrity, and confidentiality.
• Flexible approach to work including some match days, evenings, and weekends.

Person Specification

Essential

Skills & Experience

• Experience of marketing and communications in a dynamic organisation.
• Proficiency in social media platforms and content creation tools.
• Experience with Canva, Hootsuite, Mailchimp, and photo/video editing software.
• Strong verbal and written communication skills.
• Ability to manage campaigns and evaluate impact.
• Knowledge of brand management and media relations.

Qualifications

• Relevant marketing qualification or equivalent experience.
• Full driving licence and access to a vehicle.
• Safeguarding, First Aid & DBS (arranged by RUCT).

Personal Attributes

• Passionate about community development and social inclusion.
• A creative and imaginative thinker.
• Ability to be pro-active and take the initiative.
• Team-oriented with an outgoing, positive attitude.
• Organised, punctual, and reliable.
• Committed to equality, diversity, and safeguarding.
• Able to work independently and under pressure.
• Approachable and solution-focused.
• Willingness to learn and grow within the role.
• Ability to travel independently for meetings and events.

Desirable

• Experience of working within sport or charity sectors.
• Leadership experience in managing staff and/ or volunteers.

Pay: £28,305.00-£31,365.00 per year

Benefits:

• Enhanced maternity leave
• Enhanced paternity leave
• Free parking
• On-site parking

Work Location: In person

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