I. JOB IDENTIFICATION
Job Title : Digital Commerce Analyst
Job Classification : Supervisory / Individual Contributor
Job Grade : S2
Reports to (Job Title) : AVP for ECommerce
Supervises (Job Title/s) : None
II. JOB SUMMARY
The Digital Commerce Analyst is responsible for analyzing website and marketplace platform performance, user behavior, and operational data to support business growth and optimize commercial performance. This role provides insights and recommendations related to website visibility, organic search rankings, and traffic to improve lead generation, sales, customer experience, and digital channel effectiveness.
III. DUTIES AND RESPONSIBILITIES
A. SEO Strategy and Optimization:
1. Develop SEO strategies to improve organic traffic and support Digital Content efforts
2. Conduct keyword research and identify opportunities for content and ranking growth
3. Actively monitor and update the E-Commerce team on best practices on On-Site, Off-Site and Technical SEO, related and emerging trends such as AEO, changes in digital platform and search engine algorithms, and what they mean for RWRI
B. Data Analytics:
1. Collect and analyze data and advanced metrics to support strategic initiatives and problem-solving across various e-commerce and retail functions
2. Identify trends, opportunities, and performance gaps across digital commerce channels, including but not limited to customer journey, cart abandonment, checkout behavior, etc.
3. Provide actionable insights to improve sales and customer experience
C. Project Management:
1. Design and conduct A/B tests for the website and other digital use cases to support Digital Content and Performance
2. Manage and ensure timely data coordination, integration, and automation efforts with IT, BA, Technical/ Platform, etc.
3. Coordinate the implementation of data-driven strategic initiatives
IV. MINIMUM JOB REQUIREMENTS
Education
· Bachelor’s degree in marketing, business administration or a related field.
Experience
· At least 2 years of experience in sales or retail, marketing, or e-commerce.
· Excellent business acumen and analytical skills.
· Strong organizational skills.
· Familiarity with e-commerce analytics and SEO tools.
· Proficient in Microsoft applications; experience with e-commerce platforms such as Shopify and Grab is an advantage.
Others
· Ability to think and manage tasks independently
· Strong attention to detail.
· Excellent communication and relationship-building skills.
Benefits:
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- On-site parking
- Opportunities for promotion
Ability to commute/relocate:
- Makati: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Required)
Experience:
- Retail / FMCG: 2 years (Required)
- Digital Commerce: 2 years (Required)
- e-commerce analytics and SEO tools.: 3 years (Required)
Work Location: Hybrid remote in Makati
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