Company Overview

RV ROADWAY is a family-owned, full-service dealership in Alabama focused on customer satisfaction and specialized attention. The team offers transparent pricing and helps customers make informed decisions about travel trailers, fifth wheels, and toy haulers.

Job Overview

As a Marketing Specialist, you’ll build and manage digital campaigns that help customers discover RV ROADWAY’s inventory and services. You’ll create content, strengthen the dealership’s online presence, and use campaign data to guide improvements.

Duties

Your impact: By making inventory and service information easier to find, you’ll help prospective customers make informed choices.
Create and manage digital marketing campaigns across search, social media, and email.
Develop content and graphics; maintain the website and content management system (CMS), including WordPress.
Manage paid advertising, including Google Ads (formerly Google AdWords) and Facebook advertising; apply search engine optimization (SEO) and search engine marketing (SEM).
Track web analytics and campaign performance using Google Analytics, Google Tag Manager, and reporting tools; recommend conversion optimization improvements.

Skills

Required: Digital marketing, content creation, copywriting, social media management, email marketing, and paid campaign management.
Familiarity with SEO tools, keyword research, marketing automation, e-commerce, B2B marketing, and marketing analytics.
Technical proficiency with WordPress, web analytics, and digital campaign setup; knowledge of HTML, CSS, JavaScript, or SQL is useful.
Experience with Adobe Creative Suite, including Photoshop, and graphic design is preferred.

Pay: $40,000.00 - $52,000.00 per year

Benefits:

Dental insurance
Health insurance

Work Location: In person

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