Digital Marketing Manager

Job Overview

We are looking for a results-driven Digital Marketing Manager with strong expertise in Performance Marketing to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience managing Meta Ads and Google Ads, generating quality leads, optimizing campaign performance, and maximizing return on advertising spend (ROAS).

The candidate will be responsible for developing data-driven marketing strategies, managing advertising budgets, tracking campaign performance, and achieving business objectives through effective paid marketing initiatives.

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Develop strategies to generate quality leads, drive website traffic, and improve conversions.
• Manage campaign budgets, bidding strategies, audience targeting, and retargeting.
• Monitor and optimize key performance metrics, including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
• Analyze campaign data and implement strategies to improve performance and reduce acquisition costs.
• Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and advertising platform tracking tools.
• Conduct A/B testing of ad creatives, copy, landing pages, and audience segments.
• Collaborate with graphic designers, video editors, and content teams to develop high-performing ad creatives.
• Prepare regular campaign performance reports and provide actionable insights.
• Manage remarketing campaigns and optimize conversion funnels.
• Stay updated with the latest performance marketing trends, platform updates, and advertising best practices.
• Lead campaign planning and coordinate with the marketing team to achieve business goals.

Required Skills and Qualifications

• 5 + years of experience in digital marketing, with a strong focus on performance marketing.
• Hands-on expertise in Meta Ads Manager and Google Ads.
• Strong understanding of lead generation, conversion optimization, and paid acquisition strategies.
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
• Proficiency in campaign budgeting, bidding strategies, audience segmentation, and retargeting.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Experience in A/B testing, landing page optimization, and performance reporting.
• Good communication, project management, and team coordination skills.

Pay: ₹50,000.00 - ₹60,000.00 per month

Application Question(s):

• Can you relocate to Chandigarh?
• Are you comfortable with Night Shift?
• How much experience do you have in Digital Marketing?

Work Location: In person

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