Job Vacancy: SEO Specialist & Digital Marketing Executive
Organization: Sainik School Amritsar Job Location: Amritsar, Punjab Department: Digital Marketing & Website Management Job Type: Full-Time Experience: 1–3 Years (Freshers with practical knowledge may also apply)
Job Description
Sainik School Amritsar is looking for a skilled and creative SEO Specialist & Digital Marketing Executive to manage and improve the school's online presence. The candidate will be responsible for website SEO, content writing, Google Ads, Meta Ads, keyword research, and digital marketing strategies to increase website traffic, generate enquiries, and improve online visibility.
Key Responsibilities1. Search Engine Optimization (SEO)
- Perform on-page and off-page SEO.
- Conduct keyword research and competitor analysis.
- Optimize website pages, titles, meta descriptions, headings and URLs.
- Improve website rankings on Google.
- Build quality backlinks and manage link-building campaigns.
- Monitor website performance using Google Search Console and Google Analytics 4.
- Identify and fix technical SEO issues.
- Optimize internal linking, image SEO and schema markup.
- Improve website authority and organic traffic.
2. Content Writing & Website Management
- Write SEO-friendly website content, blogs and articles.
- Create landing pages for courses, admissions and educational programmes.
- Write engaging content using relevant keywords.
- Optimize existing website content.
- Upload and manage website content using WordPress.
- Create attractive meta titles and meta descriptions.
- Ensure content is original, informative and user-friendly.
3. Google Ads Management
- Create and manage Google Search Ads campaigns.
- Conduct keyword research and competitor analysis.
- Develop effective ad copies and extensions.
- Manage negative keywords and search terms.
- Monitor CPC, CTR, conversions and campaign performance.
- Optimize campaigns to generate quality leads at lower costs.
- Set up and monitor conversion tracking through Google Tag Manager and Google Analytics 4.
4. Meta Ads (Facebook & Instagram)
- Create and manage Facebook and Instagram advertising campaigns.
- Develop audience targeting strategies.
- Create ad copies, headlines and campaign creatives.
- Manage lead generation and enquiry campaigns.
- Monitor campaign performance and optimize advertising budgets.
- Implement retargeting and remarketing strategies.
5. Website & Technical Management
- Manage and update the organization's website.
- Work with WordPress, Elementor and SEO plugins.
- Improve website speed and mobile performance.
- Monitor website errors and broken links.
- Implement basic technical SEO improvements.
- Coordinate with web developers whenever required.
Required Skills
- Strong knowledge of SEO and digital marketing.
- Practical experience in content writing.
- Knowledge of Google Ads and Meta Ads.
- Good understanding of keyword research and competitor analysis.
- Experience with WordPress website management.
- Knowledge of Google Analytics 4 and Google Search Console.
- Familiarity with Rank Math or Yoast SEO.
- Knowledge of Canva and basic graphic design is an advantage.
- Good English writing and communication skills.
Preferred Qualifications
- Graduate in any discipline.
- Digital Marketing certification or relevant training preferred.
- 1–3 years of experience in SEO and digital marketing preferred.
- Candidates with practical website and advertising campaign experience will be given preference.
Salary
Salary: Negotiable, based on skills, experience and practical knowledge.
How to Apply
Interested candidates can apply by submitting their updated resume along with details of their previous SEO projects, websites managed, content samples or Google Ads campaign experience.
Job Location: Sainik School Amritsar, Punjab.
Apply Now: Submit your resume for consideration.
Pay: ₹10,000.00 - ₹40,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
Work Location: In person
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