Online Marketing Brand Manager – Score Draw (Official Retro Football Shirts) Location: Cambridge UK (Hybrid/Office) Reports to: Managing Director Salary: Competitive, based on experience.
Role Overview
The Online Marketing Brand Manager will lead the digital growth of Score Draw, the UK’s leading licensed retro football shirt brand. This role blends hands‑on digital execution with strategic planning, driving traffic, conversion, and brand visibility across all online channels. A genuine passion for football—its history, clubs, eras, and culture—is essential. You’ll be the voice that connects nostalgia with modern ecommerce performance.
Key Responsibilities
Digital Strategy & Growth
- Own the full online marketing strategy across SEO, PPC, paid social, email, content, and CRO.
- Develop and execute multi‑channel campaigns that increase traffic, conversion rate, and customer lifetime value.
- Build Score Draw’s digital presence around club heritage, iconic eras, and nostalgia-driven storytelling.
SEO & Content
- Lead SEO strategy across technical, on-page, and content optimisation.
- Create and manage club‑specific landing pages, era collections, and evergreen content that ranks for high‑intent retro football searches.
- Collaborate with designers and copywriters to produce engaging product descriptions, blog content, and social assets.
Paid Media (PPC & Paid Social)
- Manage PPC campaigns across Google Ads, optimising for ROAS and new customer acquisition.
- Plan and execute paid social campaigns on Meta, TikTok, and YouTube, using Score Draw‑centric creative to drive engagement and sales.
- Continuously test audiences, creatives, and landing pages to improve performance.
Email & CRM
- Own the email and SMS marketing strategy, including automated flows (welcome, win-back, back-in-stock, birthday, era‑collector segmentation).
- Build campaigns around club anniversaries, shirt launches, limited drops, and seasonal events.
- Grow subscriber lists and improve retention through personalised content.
- Introduce Score Draw membership strategy.
Partner Relationships
- Support and work with all of Score Draw partner platforms, including fulfilment partner.
- Manage affiliate partnerships, football influencers, and retro‑focused content creators.
- Track performance and optimise listings, feeds, and promotional activity.
Analytics & Reporting
- Use GA4, and ecommerce dashboards to analyse performance and identify growth opportunities.
- Report weekly on traffic, conversion, AOV, ROAS, email revenue, and customer segments, help on forecasting tournament demand.
Brand & Community
- Champion Score Draw’s brand heritage, ensuring all marketing reflects authenticity, licensing, and football culture.
- Engage with collectors, kit historians, and fan communities across social platforms.
- Support influencer collaborations, retro football content creators, and club partnerships.
Required Skills & Experience
- Proven experience in online marketing, ideally within ecommerce or retail.
- Strong knowledge of SEO, PPC, paid social, email marketing, and analytics.
- Comfortable managing budgets, reporting on KPIs, and driving measurable growth.
- Excellent copywriting skills with the ability to tell football‑driven stories.
- Experience with Shopify or similar ecommerce platforms.
- A genuine passion for football—its clubs, eras, kits, and culture.
Desirable Experience
- Marketplace management (Amazon, eBay, TikTok).
- Affiliate marketing and influencer partnerships.
- Experience in apparel, sports retail, or collectibles.
- Understanding of licensing, product drops, and nostalgia-driven marketing.
Personal Attributes
- Football enthusiast with strong knowledge of clubs, eras, and iconic kits.
- Data-driven mindset with creative flair.
- Highly organised, proactive, and comfortable owning multiple channels.
- Collaborative, positive, and excited by brand growth.
What You’ll Love About Score Draw
- Work with the UK’s leading licensed retro football brand.
- Shape the digital future of a heritage-rich business with global reach.
- Creative freedom to build campaigns around iconic football moments.
- A passionate, friendly team who live and breathe football culture.
Pay: £33,000.00-£38,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Work Location: In person
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