SecpodActive opening

Product Content Marketer

BangaloreOn-siteIndividual contributorFound 3 days ago
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content marketingseocopywritingproduct positioningcampaign managementstorytellingemail marketingb2b marketing

Role: Product Content Marketer

About the Role:

We’re expanding our Product Marketing team and looking for talented marketers who can tell compelling stories, shape brand perception, and drive product adoption. You'll be instrumental in crafting a wide range of content—from web pages, blogs, and ebooks to email campaigns, social media posts, taglines, and campaign messaging—that positions our product in the best possible light.

What You’ll Gain:

  • Hands-on experience shaping product marketing strategies
  • Deep understanding of IT security and cybersecurity products
  • Exposure to industry trends and global enterprise customers
  • A platform to grow into a highly impactful product marketing leader

Key Responsibilities:

  • Create and manage marketing content including blogs, web pages, ebooks, emails, and sales collateral
  • Optimize content for SEO to boost organic search visibility and traffic
  • Collaborate with internal teams (sales, product, and partners) to develop demand-generating campaigns
  • Ensure consistency, clarity, and accuracy across all marketing communications
  • Refine and repurpose content to improve readability and engagement
  • Craft product messaging and positioning that highlights business value
  • Build compelling product narratives that resonate with target audiences
  • Monitor content performance metrics to assess effectiveness and guide improvements

Qualifications:

  • Bachelor’s degree in engineering or MBA in Marketing
  • 0-2 years of experience in content marketing or any related roles
  • Strong understanding of product positioning, audience targeting, and content marketing strategies
  • Exceptional writing, editing, and storytelling skills

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SecpodProduct Content Marketer
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