About Job:
To develop and execute strategic digital marketing initiatives that enhance online presence, drive high-quality leads, and contribute to business growth in the competitive real estate market. The role requires a combination of creative thinking, performance-driven execution, and collaborative teamwork to scale digital marketing efforts across platforms.
Key Responsibilities:
· Assist in developing and executing effective digital marketing strategies
· Manage and monitor social media presence (Facebook, Instagram, LinkedIn, X)
· Launch and optimize paid ad campaigns on Google, Facebook, Instagram, etc.
· Drive SEO efforts including keyword research, content, and image optimization
· Create and distribute newsletters, promotional emails, and engagement campaigns
· Contribute to website content updates and content marketing ideas
· Collaborate with designers for enhanced UX and conversion optimization
· Own paid marketing KPIs: leads, RoAS, CTR, CPL, Quality Scores, etc.
· Manage relationships with platforms like Google and Meta
· Ensure proper tracking via Google Analytics & resolve tag/attribution issues
· Maintain product feeds across platforms (e.g., Google Merchant Center)
· Work closely with growth and sales teams to align lead generation goals
· Handle multiple digital projects and ensure timely execution
· Brainstorm innovative strategies to improve visibility and performance
· Support or lead team initiatives and guide junior members, if applicable
We’re excited about you because you have:
· Bachelor's/Master's degree in Marketing, Digital Media, Mass Communication, or related field
· 2–4 years of hands-on digital marketing experience, preferably in the real estate industry
· Proficient in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, SEO tools
· Working knowledge of CRM tools, email platforms (e.g., Mailchimp, Zoho), and landing page tools
· Experience with tools like Canva, Figma, or Adobe Suite is a plus
· Strong communication, coordination, and analytical skills
· Ability to manage multiple campaigns and deliver consistent results under deadlines
· A proactive and strategic mindset with a passion for digital innovation in real estate
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