Senior Advertising & Marketing Manager
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Reach the decision-maker — $5About the role
We are looking for an experienced Digital Marketer with **4\+ years of experience** to lead and optimize digital marketing campaigns across multiple online channels. The ideal candidate should be strategic, creative, and data\-driven, with strong hands\-on experience in performance marketing, SEO, social media, content, email marketing, and analytics.
**Key Responsibilities**
* Develop and execute digital marketing strategies to drive brand awareness, lead generation, engagement, and conversions. * Manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. * Plan and implement SEO strategies, including keyword research, on\-page SEO, technical SEO coordination, and performance tracking. * Create and manage content strategies for social media, blogs, landing pages, email campaigns, and digital ads. * Analyze campaign performance using tools such as Google Analytics, Search Console, Google Ads Manager, Meta Ads Manager, and CRM platforms. * Track KPIs including website traffic, conversion rate, CTR, CPC, CPL, ROAS, engagement, and lead quality. * Run A/B tests for ads, landing pages, creatives, and email campaigns to improve results. * Collaborate with design, sales, product, and content teams to align marketing efforts with business goals. * Prepare regular performance reports with insights and actionable recommendations. * Stay updated with digital marketing trends, platform updates, and competitor activities.
**Requirements**
* Bachelor’s degree in Marketing, Business, Communications, or a related field. * **4\+ years of proven experience in digital marketing.** * Strong hands\-on experience with Google Ads, Meta Ads, SEO, social media marketing, email marketing, and analytics tools. * Experience managing campaign budgets and optimizing for ROI/ROAS. * Strong understanding of marketing funnels, lead generation, and conversion optimization. * Excellent communication, analytical, and project management skills. * Ability to work independently and manage multiple campaigns.
**Preferred Skills**
* Google Ads, Google Analytics, HubSpot, or Meta Blueprint certification. * Experience with marketing automation tools and CRM platforms. * Knowledge of landing page optimization, basic HTML/CMS, and performance reporting dashboards.
Pay: ₹25,000\.00 \- ₹60,000\.00 per month
Benefits:
* Flexible schedule * Paid sick time * Paid time off
Work Location: Remote
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