Senior Digital Marketing Manager

Senior Digital Marketing Manager

Company: ZYN Group Experience: 3–5 Years Salary: ₹20,000 – ₹35,000 per month Job Type: Full-Time Department: Digital Marketing Work Location: CHINNAMUSIDIWADA , PENDURTHI,VISAKHAPATNAM

About ZYN Group

ZYN Group is a multi-sector business group operating across diverse business verticals, including staffing and manpower solutions, media and advertising, finance and business compliance, hospitality, and other business services. We are looking for a creative, strategic, and results-driven Senior Digital Marketing Manager to lead our digital marketing initiatives, strengthen our brand presence, and drive business growth across our group companies.

Job Summary

We are seeking an experienced Senior Digital Marketing Manager with strong expertise in digital strategy, social media marketing, paid advertising, SEO, content planning, lead generation, and campaign management. The candidate will be responsible for developing and executing marketing strategies, managing digital campaigns, coordinating creative teams, and generating measurable business results across multiple brands under ZYN Group.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies for ZYN Group and its business verticals.
• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Manage social media accounts, content calendars, campaign schedules, and audience engagement.
• Lead SEO initiatives, including keyword research, on-page SEO, technical SEO coordination, and performance monitoring.
• Develop strategies for lead generation, customer acquisition, brand awareness, and conversion optimization.
• Coordinate with graphic designers, video editors, content writers, and social media executives to produce high-quality marketing creatives.
• Analyze campaign performance using Google Analytics 4, Google Search Console, Meta Business Suite, and advertising dashboards.
• Prepare regular marketing performance reports covering leads, reach, engagement, conversions, and advertising ROI.
• Plan and execute digital campaigns, promotional activities, launches, and brand-building initiatives.
• Manage website marketing, landing-page optimization, email marketing, and remarketing campaigns.
• Conduct competitor research, market analysis, and audience research to identify new growth opportunities.
• Manage marketing budgets and optimize campaign spending to achieve business objectives.
• Lead, mentor, and coordinate the digital marketing team to ensure timely execution of campaigns.
• Work closely with management and business development teams to align marketing activities with business goals.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
• 3–5 years of hands-on experience in digital marketing, preferably with team management or campaign leadership experience.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO, social media marketing, and lead generation.
• Experience with Google Analytics 4, Google Search Console, and marketing performance reporting.
• Understanding of content strategy, copywriting, branding, and digital campaign planning.
• Ability to analyze marketing data and make data-driven decisions.
• Strong communication, leadership, project management, and problem-solving skills.
• Ability to manage multiple brands, projects, and marketing campaigns simultaneously.
• Experience working with agencies, startups, or multi-business organizations will be an advantage.

Preferred Skills

• Experience managing marketing campaigns across multiple industries.
• Knowledge of WordPress or other CMS platforms and landing-page optimization.
• Familiarity with Canva, AI-powered marketing tools, and creative production workflows.
• Experience in B2B marketing, recruitment marketing, hospitality marketing, or service-based business lead generation.
• Understanding of conversion tracking, marketing funnels, CRM tools, and marketing automation.

What We Offer

• Competitive salary based on experience and skills.
• Opportunity to lead marketing initiatives across multiple business verticals.
• Career growth and leadership opportunities.
• Creative and growth-oriented working environment.
• Opportunity to build and scale brands through strategic digital marketing.

How to Apply

Interested candidates who meet the above requirements are encouraged to apply through Indeed with their updated resume. Candidates may also include examples of digital campaigns, portfolios, or measurable marketing achievements.

Job Type: Full-Time Salary: ₹20,000 – ₹35,000 per month, depending on skills and experience.

Pay: ₹19,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Hybrid remote in Visakhapatnam, Andhra Pradesh 531173

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