We are looking for a results-driven Senior Digital Marketing Manager with strong expertise in paid advertising and performance marketing. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns, with a major focus on generating quality leads and achieving business growth through paid advertising.
The ideal candidate should also have experience in managing and guiding a digital marketing team.
Key Responsibilities
- Develop and implement effective digital marketing strategies to achieve business and lead-generation goals.
- Plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
- Monitor campaign performance, budgets, ROI, CPL, conversions, and other key performance metrics.
- Continuously optimize ad campaigns to improve performance and generate high-quality leads.
- Conduct audience research, competitor analysis, keyword research, and campaign planning.
- Create effective ad strategies, targeting plans, and campaign funnels.
- Work closely with the content, design, SEO, and sales teams to ensure successful campaign execution.
- Manage, mentor, and coordinate a team of digital marketing executives and interns.
- Assign tasks, monitor team performance, and ensure timely completion of marketing activities.
- Review and approve ad creatives, campaign strategies, and marketing content.
- Prepare and present regular reports on campaign performance and team activities.
- Stay updated with the latest digital marketing trends, advertising platforms, and industry best practices.
Required Skills
- Strong hands-on experience in Google Ads and Meta Ads.
- Knowledge of performance marketing, lead generation, conversion optimization, and campaign analytics.
- Experience with Google Analytics, Google Tag Manager, and other marketing analytics tools.
- Good understanding of SEO, social media marketing, content marketing, and digital marketing strategies.
- Ability to analyze campaign data and make data-driven decisions.
- Strong leadership and team management skills.
- Excellent communication, planning, and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2–3 years of experience in Digital Marketing, with strong expertise in paid advertising and campaign management.
- Previous experience in handling or leading a digital marketing team will be an added advantage.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person