We are looking for an experienced 360° Digital Marketing Specialist with strong practical knowledge of Search Engine Optimization (SEO), Social Media Marketing (SMM), Google Ads, Meta Ads, content marketing, and e-commerce marketing.

The ideal candidate should have 4–5 years of hands-on experience managing complete digital marketing activities, from SEO audits and keyword research to social media planning, paid advertising, content creation, and performance reporting.

Candidates must be able to independently develop marketing strategies, execute campaigns, analyze results, and improve website traffic, leads, and online sales.

Good knowledge of AI-powered marketing tools and automation is required.

Key Responsibilities1. Search Engine Optimization (SEO)

Perform complete website SEO audits and identify technical issues.
Implement on-page, off-page, and technical SEO strategies.
Conduct keyword research, competitor analysis, and search intent analysis.
Optimize meta titles, descriptions, headings, URLs, images, and internal links.
Develop keyword strategies for service pages, landing pages, blogs, and product pages.
Build high-quality, relevant backlinks through ethical link-building practices.
Manage Google Search Console, Google Analytics 4, and Google Tag Manager.
Identify and resolve indexing, crawling, sitemap, canonical, and redirect issues.
Optimize website content for search engines and user experience.
Work on local SEO, Google Business Profile optimization, and local search visibility.
Monitor keyword rankings, organic traffic, conversions, and SEO performance.
Prepare monthly SEO plans, progress reports, and recommendations.

2. Social Media Marketing (SMM)

Develop monthly social media marketing strategies and content calendars.
Manage Facebook, Instagram, LinkedIn, Pinterest, and other relevant platforms.
Plan, create, schedule, and publish social media posts.
Write engaging captions, promotional content, and calls to action.
Research hashtags, trending topics, competitors, and audience interests.
Coordinate social media graphics, reels, videos, and promotional campaigns.
Manage social media engagement, comments, and customer interactions.
Track engagement, reach, follower growth, website visits, and conversions.
Develop organic social media growth strategies.
Prepare monthly social media performance reports.

3. Google Ads & Meta Ads

Plan, create, manage, and optimize Google Ads campaigns.
Manage Google Search, Display, Shopping, Performance Max, and remarketing campaigns.
Create and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager.
Conduct audience research, keyword targeting, and competitor analysis.
Set up and verify conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
Manage advertising budgets and monitor campaign performance.
Conduct A/B testing for advertisements, audiences, and landing pages.
Optimize campaigns for leads, purchases, ROAS, CPA, and conversion rates.
Prepare advertising performance reports with actionable recommendations.

4. Website SEO & Content Marketing

Conduct SEO audits for WordPress, WooCommerce, Shopify, and other websites.
Optimize website pages, categories, products, and blog content.
Write SEO-friendly website content, product descriptions, landing pages, and blog articles.
Research and develop new content topics based on keywords and customer search behavior.
Improve website structure, internal linking, and content organization.
Identify content gaps and opportunities to increase organic traffic.
Work with developers to resolve technical SEO issues.
Review website performance, mobile usability, and Core Web Vitals.
Develop content strategies for lead generation and e-commerce sales.

5. E-commerce Marketing & Product Research

Conduct product research and competitor analysis.
Identify market trends, customer demand, and profitable product opportunities.
Perform product keyword research for Google and e-commerce platforms.
Optimize product titles, descriptions, images, categories, and metadata.
Develop SEO and advertising strategies for online stores.
Plan promotional campaigns, seasonal offers, and product launches.
Analyze product performance, customer behavior, and conversion rates.
Improve product visibility and online sales through SEO and paid advertising.

6. AI Tools & Marketing Automation

Use AI tools such as ChatGPT, Gemini, and other AI-powered marketing platforms.
Generate and improve content ideas, captions, ad copy, and SEO content using AI.
Use AI for keyword research support, competitor analysis, and marketing planning.
Edit, fact-check, and improve AI-generated content before publishing.
Use AI tools to improve productivity and automate repetitive marketing tasks.
Explore marketing automation tools for social media scheduling, reporting, and workflows.
Maintain content quality, brand consistency, and originality.

7. Marketing Strategy & Reporting

Prepare complete monthly SEO and digital marketing plans.
Develop 30-day, 60-day, and 90-day marketing strategies.
Define measurable KPIs for SEO, social media, and paid campaigns.
Monitor website traffic, keyword rankings, leads, sales, and campaign performance.
Prepare weekly and monthly performance reports.
Recommend improvements based on actual marketing data.
Manage multiple websites, brands, and marketing projects.
Coordinate with graphic designers, content writers, and web developers.

Required Skills & Experience

Minimum 4–5 years of professional digital marketing experience.
Strong practical experience in on-page, off-page, and technical SEO.
Proven experience with Google Ads and Meta Ads.
Experience managing social media accounts and content calendars.
Strong knowledge of Google Analytics 4 and Google Search Console.
Experience using SEO tools such as SEMrush, Ahrefs, or similar platforms.
Strong keyword research and competitor analysis skills.
Experience writing SEO-friendly website content and product descriptions.
Knowledge of WordPress and WooCommerce SEO.
Experience with e-commerce SEO and product optimization.
Good understanding of conversion tracking and marketing analytics.
Practical experience using AI tools for digital marketing.
Good written English and communication skills.
Ability to independently manage multiple projects and meet deadlines.

Preferred Skills

International SEO experience, especially for US-based businesses.
Experience with Google Merchant Center and Shopping Ads.
Experience managing multiple brands or agency clients.
Knowledge of Shopify SEO.
Experience with email marketing and marketing automation.
Familiarity with Canva, Photoshop, and basic creative editing.
Experience using social media scheduling and reporting tools.
Understanding of AI search visibility and content optimization.

Work From Home Requirements

This is a full-time remote position.

Candidates must have:

A reliable laptop or desktop computer.
Stable high-speed internet.
A quiet and professional working environment.
Ability to attend online meetings and communicate regularly.
Strong time management and independent working skills.

How to Apply

Interested candidates should submit their updated resume along with details of previous digital marketing projects.

Applicants should preferably share:

Websites they have worked on for SEO.
Examples of SEO ranking or organic traffic improvements.
Google Ads or Meta Ads campaign results.
Social media accounts they have managed.
Experience with e-commerce marketing and product optimization.

Candidates with proven SEO results, successful advertising campaigns, and hands-on experience managing complete digital marketing projects will be preferred.

Pay: ₹16,000.00 - ₹56,000.00 per month

Benefits:

Flexible schedule

Application Question(s):

What is your current monthly salary and expected monthly salary (in INR)? Please mention both amounts.
Do you have a stable high-speed internet connection and a reliable laptop or desktop computer suitable for full-time remote digital marketing work?
How soon can you join after receiving an offer?
Which of the following digital marketing, SEO, advertising, analytics, and AI tools have you used professionally?

Work Location: Remote

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Senior Digital Marketing Specialist (SEO, SMM & Paid Advertising)