Summary:
Our client is a fast-growing consumer food and beverage company specialising in plant-based products, with a strong focus on innovation, sustainability, and creating high-quality alternatives for everyday consumers.
About the Role:
- Brand plan & A&P - Shape the annual plan, phase quarterly, set targets, and keep every ringgit working hard.
- Comms & content - ATL/BTL, social, PR/influencers. Make entertaining , premium, playful work that converts.
- Retail & shopper - Visibility menus, samplings, planograms and compliance across MT & GT ; build repeatable playbooks.
- E-commerce growth - Marketplaces, CRM moments, bundles/limited drops, ratings & reviews.
- Launches & portfolio - Help land new packs/variants and support the future new brand with sell-in tools, retail playbooks, and D+30 reads.
- Insights & performance - Brief CLTs/quals, read dashboards, call the next best action, and share the learning.
- People & partners - Coach ABM/BE/intern; steer agencies (creative, media, KOL, production) with tight briefs and SLAs.
Role & Responsibilities:
- Plan & execute campaigns + activation plans that ladder to commercial objectives
- Design entertainment-led social (series, creators, UGC prompts) that moves hearts and product.
- Crack GT fundamentals: right assortment, pricing guardrails, display standards, promoter/sampling ROI.
- Grow at-home consumption while keeping café/QSR love high.
- Partner with Sales on JBPs and with Category/Finance on promo mechanics and pricing logic.
- Monthly expense tracking: reconcile A&P vs plan
- Quarterly budget planning & reforecast: phase spend, shift funds to winners, and keep to objectives/ROI.
- Post-buy everything —turn what’s good into great (and scalable) with clear learnings.
What success looks like (12 months)
- NSV, penetration, and ROS up
- Distinctive campaigns with watch time, saves/shares trending up; owned channels + UGC volume climbing.
- A simple, repeatable launch template Sales and KAs love.
- A motivated squad that ships on time and on budget.
KPIs:
- NSV growth – Penetration - Rate of Sale
- Media efficiency (ROAS, reach/frequency, CPM/CPC)
- Content entertainment (completion, saves/shares, ER)
- Trade activation ROI - Display compliance - EC CVR/CRR
- On-time/on-budget delivery -Clean audits - Team capability growth
Requirements:
- Have 5–8 years (BM) or 7–10 years (SBM) in FMCG/bev or lifestyle brand management in Thailand with A&P ownership and agency leadership.
- Know how to turn insights into ideas and ideas into sell-through across MT, GT, and EC.
- Are equal parts creative and commercial; comfortable with research, dashboards, and ROI.
- Communicate clearly in Thai & English; collaborate well with Sales, KA, Finance, Ops.
- Bias to action, high standards, low ego.
- Fluent in Thai (mandatory) and English; able to write/localize copy, present to stakeholders, and manage agencies in Thai
- Proficient in oral and written communication in English Strong presentation and interpersonal skills.
- Experience in kids/family marketing, GT shopper programs, or launching new brands/formats.
- Comfort running small field tests (samplings, price/pack, creator pilots) and scaling what works.
Job Type: Full-time
Pay: ฿150,000.00 - ฿180,000.00 per month
Work Location: In person
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