About Samara Group
Samara Group is a luxury yachting company offering private yacht charters, luxury liveaboard experiences, and curated voyages across the Indonesian archipelago.
Our portfolio includes Otium Yacht, Mischief Voyage, Samara Liveaboard, and Siloina Surf Charter, each offering distinctive experiences in some of Indonesia's most extraordinary destinations.
We are looking for a Senior Performance Marketing Specialist to join our marketing team and help strengthen our digital advertising performance.
About the Role
We are seeking a proactive, analytical, and hands-on Senior Performance Marketing Specialist to manage and optimise our paid advertising campaigns across Meta Ads and Google Ads.
The ideal candidate has solid experience in digital advertising, understands campaign performance and conversion tracking, and can translate data into practical recommendations.
You will work closely with the Marketing Director, Creative, Sales, and Web Development teams to improve campaign effectiveness, generate qualified enquiries, and support our commercial objectives.
We value initiative, problem-solving, collaboration, and a willingness to continuously learn and improve.
Key ResponsibilitiesPaid Advertising Management
- Plan, execute, monitor, and optimise paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Manage campaign budgets, audience targeting, placements, and bidding strategies.
- Conduct A/B testing of advertising creatives, audiences, and campaign approaches.
- Monitor campaign performance regularly and proactively identify opportunities for improvement.
- Recommend adjustments to improve campaign efficiency and results.
Campaign Performance & Lead Generation
- Develop and optimise campaigns focused on generating relevant, high-quality enquiries.
- Monitor key performance metrics, including CTR, CPC, CPL, conversion rates, and cost per qualified lead.
- Analyse campaign performance to identify opportunities to improve lead quality and conversion.
- Collaborate with Sales to understand lead quality, customer enquiries, and booking outcomes.
- Recommend improvements to audience targeting, advertising creatives, and landing-page conversion performance.
Tracking & Analytics
- Monitor and maintain conversion tracking across Meta Ads and Google Ads.
- Work with Meta Pixel, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Identify potential tracking issues and coordinate with the Web Development team to resolve them.
- Ensure campaign tracking and conversion data are accurate and reliable.
- Support improvements to CRM attribution and lead tracking.
Reporting & Analysis
- Prepare concise weekly performance updates and monthly campaign reports.
- Analyse advertising performance, campaign spend, lead generation, and conversion results.
- Provide clear insights and actionable recommendations based on campaign data.
- Track campaign performance against agreed objectives and budgets.
- Communicate performance issues and opportunities proactively.
Team Collaboration
- Work closely with the Marketing Director to align advertising activities with marketing objectives.
- Collaborate with the Creative team on advertising materials and content requirements.
- Coordinate with Sales to evaluate lead quality and identify opportunities for improvement.
- Work with the Web Development team to improve tracking and landing-page performance.
- Maintain clear and timely communication on campaign progress, challenges, and recommendations.
Requirements & Qualifications
- Minimum 3 years of experience in performance marketing, digital advertising, or a related role.
- Hands-on experience managing Meta Ads and Google Ads campaigns.
- Good understanding of audience targeting, campaign optimisation, and lead-generation strategies.
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Ability to analyse campaign performance and translate data into actionable recommendations.
- Strong analytical and problem-solving skills.
- Proactive, organised, detail-oriented, and comfortable working independently.
- Good communication skills and ability to collaborate across teams.
- Good command of written and spoken English.
Nice to Have
- Experience with Meta Conversions API (CAPI) and advanced conversion tracking.
- Familiarity with CRM systems and lead attribution.
- Experience managing advertising campaigns targeting international markets.
- Experience in luxury hospitality, travel, tourism, or other high-value services.
- Experience with landing-page optimisation and conversion rate optimisation (CRO).
What We Offer
- Competitive salary based on experience.
- The opportunity to work with a portfolio of luxury yachting and travel brands.
- Hands-on ownership of paid advertising campaigns and performance optimisation.
- A collaborative working environment with direct access to the Marketing Director and supporting teams.
- Opportunities to develop technical skills, explore new strategies, and grow professionally.
- A dynamic working environment in Bali.
How to Apply
Interested candidates are invited to submit:
- An updated CV highlighting relevant experience.
- A portfolio or examples of previous Meta Ads and Google Ads campaigns, if available.
- A brief overview of campaign results or achievements they are proud of.
Join Samara Group and help us create meaningful connections between our brands and travellers around the world.
Work Location: In person
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