SEO MANAGER

Company: Astha Infra Engg (I) Pvt. Ltd. Location: Mumbai / Thane, Maharashtra Department: Digital Marketing Employment Type: Full-Time Experience: 4–8 Years Reporting To: Commercial Head

About the Role

Astha Infra Engg (I) Pvt. Ltd. is looking for an experienced SEO Manager to lead the company’s SEO strategy and strengthen its organic presence across India and international markets.

The role will focus on improving search visibility, generating qualified B2B enquiries and RFQs, and supporting the company’s commercial growth through organic search. SEO performance will be assessed based on lead quality and commercial relevance, not traffic or rankings alone.

Key Responsibilities1. SEO Strategy & Leadership

Develop and execute the overall SEO strategy aligned with business and sales objectives.
Create monthly, quarterly and annual SEO goals and roadmaps.
Develop SEO strategies for products, applications, industries and target markets.
Monitor Google algorithm updates and industry trends.
Establish SEO processes, standards and best practices.

2. Keyword & Market Research

Conduct comprehensive keyword research and keyword mapping.
Identify high-intent commercial, transactional and long-tail keywords.
Analyze search intent, competition and commercial value.
Develop keyword clusters around products, industries and applications.
Identify SEO opportunities across international markets.
Align keyword strategy with customer requirements and sales opportunities.

3. Technical SEO

Lead technical SEO audits and improvement initiatives.
Monitor crawling, indexing, Core Web Vitals, website speed and mobile performance.
Manage XML sitemaps, robots.txt, canonicalization and redirects.
Identify duplicate content, broken links and JavaScript-related SEO issues.
Improve URL architecture, structured data/schema and internal linking.
Coordinate with developers to resolve technical SEO issues.

4. On-Page SEO

Establish and maintain on-page SEO standards.
Optimize product, service, industry, application and landing pages.
Optimize blogs, case studies and FAQs.
Improve title tags, meta descriptions and heading structures.
Develop internal-linking strategies.
Ensure content satisfies search intent and supports conversions.

5. International SEO

Develop SEO strategies for international target markets.
Conduct country-specific keyword and competitor research.
Identify new international search opportunities.
Monitor country-wise rankings, traffic and enquiries.
Develop country-specific landing pages and appropriate website architecture.
Track international organic lead generation.

6. Content Strategy

Develop and manage the SEO content strategy.
Prepare monthly and quarterly content calendars.
Identify content gaps and opportunities.
Create content briefs for writers.
Coordinate with technical and business teams to ensure content accuracy.
Oversee technical articles, blogs, FAQs, case studies, application guides and industry pages.
Optimize existing content based on search performance.

7. B2B Lead Generation

Focus SEO efforts on generating qualified B2B business opportunities.
Identify keywords with strong commercial intent.
Optimize landing pages for enquiries and RFQs.
Improve organic conversion rates.
Analyze enquiry-generating keywords and pages.
Coordinate with the sales team to understand lead quality.
Recommend improvements to CTAs, forms and landing pages.
Track organic leads from search through enquiry.

Primary Objective: Generate qualified B2B opportunities, not simply increase website traffic.

8. Competitor Analysis

Conduct regular competitor SEO analysis.
Monitor competitor rankings, content and backlink profiles.
Identify keyword and content gaps.
Monitor competitor website changes.
Identify opportunities to improve Astha’s search visibility.

9. Link Building & Digital Authority

Develop sustainable link-building strategies.
Identify relevant industry websites and publications.
Manage outreach and backlink-building campaigns.
Monitor backlink quality and growth.
Follow search-engine guidelines and avoid spam-based practices.

10. Team & Agency Management

Manage SEO specialists, executives, content writers and outreach teams where applicable.
Assign tasks and set individual KPIs.
Review work quality and team performance.
Train and mentor team members.
Create SEO SOPs and ensure timely completion of activities.
Coordinate with external SEO agencies and freelancers when required.

11. Analytics & Reporting

Own SEO reporting and provide management with clear, actionable insights covering:

Organic traffic and search visibility
Impressions, clicks and CTR
Keyword rankings
Organic conversions and enquiries
RFQs and lead quality
Conversion rate
Backlink growth
Country-wise SEO performance
Product/page-level performance
Website technical health

Reports should clearly communicate:

What happened → Why it happened → What was done → What needs to happen next.

Required Tools & Technical Skills

Hands-on experience with:

Google Search Console
Google Analytics 4
Google Keyword Planner
Google Trends
Google Tag Manager
Ahrefs / Semrush
Screaming Frog
Looker Studio
Google Business Profile
WordPress or relevant CMS
Basic HTML/CSS

Education & Experience

Education:

Bachelor’s degree in Marketing, Digital Marketing, Business, IT, Engineering, Communications or a related field.

Experience:

4–8 years of hands-on SEO experience.
Experience leading SEO strategy or managing an SEO team.
Strong experience in technical, on-page and off-page SEO.
Experience in B2B, industrial, manufacturing, engineering, export or international businesses will be preferred.

Preferred Industry Exposure

Candidates with experience in B2B, engineering, manufacturing, industrial products or export-oriented businesses will be strongly preferred.

The candidate should be willing to learn Astha’s technical products, including:

Tank jacking equipment
Mechanical tank jacks
Tank lifting systems
Storage tanks
Bolted tanks
GLS tanks
Tank construction and installation
Tank accessories
Industrial and engineering applications

Technical product knowledge is not mandatory at the time of joining, but the candidate should be capable of learning the products and industry quickly.

Required Skills

Technical SEO
Keyword research and strategy
International SEO
B2B SEO
Content strategy
Competitor analysis
Link-building strategy
SEO analytics and reporting
Conversion optimization
Website architecture
Technical problem-solving
Team management
Project management
Strong communication
Data-driven decision-making

Candidate Profile

We are looking for a strategic yet hands-on SEO professional who:

Understands how SEO contributes to business growth.
Can independently identify SEO opportunities.
Is comfortable working with technical and industrial products.
Can manage SEO and content teams.
Can communicate effectively with developers, sales teams and management.
Uses data to make SEO decisions.
Understands international B2B search behaviour.
Takes ownership of results rather than simply completing assigned tasks.

Key Performance Indicators (KPIs)

Performance will be evaluated across:

Organic Growth

Relevant organic traffic growth
Search visibility
Target keyword ranking improvement

Lead Generation

Qualified organic enquiries
RFQs generated through organic search
Organic conversion rate
Lead quality

International Growth

Organic visibility in target countries
International organic traffic
International enquiries

Technical Performance

Website technical health
Crawling and indexing performance
Core Web Vitals
SEO website structure

Content & Authority

High-quality content growth
Content performance
Relevant backlink growth
Website authority improvement

The role will prioritize qualified leads and commercial impact over traffic and rankings alone.

Practical Interview Assessment

Shortlisted candidates may be asked to conduct a brief SEO assessment of the Astha Group website covering:

Current SEO opportunities
Technical SEO issues
Priority keywords
Competitor analysis
International SEO opportunities
Content strategy
Link-building opportunities
90-day SEO roadmap
Organic lead-generation strategy
Recommended KPIs and reporting structure

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person

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