An SEO specialist optimizes websites to increase organic search traffic, improve rankings on search engine results pages (SERPs), and drive brand visibility.You can review a complete, ready-to-use job description template below.Job Title: SEO SpecialistDepartment: Marketing / Digital MarketingReports to: SEO Manager or Head of MarketingEmployment Type: Full-time / In-house / AgencyRole SummaryWe are looking for an analytical and results-driven SEO Specialist to boost our organic search presence. You will audit our website, analyze performance data, and execute strategies to maximize visibility across search engines like Google.Key ResponsibilitiesKeyword Research: Find high-value search terms and user intent data using tools like Semrush, Ahrefs, or Google Keyword Planner.On-Page Optimization: Optimize website copy, meta tags, titles, URLs, and header tags for target keywords.Technical SEO: Improve site speed, mobile-friendliness, indexation, XML sitemaps, and schema markup in coordination with web developers.Off-Page SEO & Link Building: Build authority through ethical outreach, digital PR, and high-quality backlink acquisition.Content Strategy: Collaborate with content writers to produce SEO-friendly web pages, blogs, and landing pages.Performance Tracking & Reporting: Monitor traffic, conversions, and rankings using Google Analytics and Google Search Console, building regular reports for stakeholders.Requirements & QualificationsExperience: 2 to 4 years of hands-on experience managing successful SEO campaigns.Technical Skills: Basic working knowledge of HTML, CSS, and JavaScript.Tool Proficiency: Strong command of analytics and SEO suites (Google Analytics, Search Console, Ahrefs, Semrush, or Screaming Frog).Analytical Mindset: Comfortable working with large data sets to spot traffic patterns and algorithm shifts.Communication: Excellent written and verbal communication skills to pitch ideas to developers and content teams.
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person
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