MARKETING MANAGER

JOB DESCRIPTION – MARKETING MANAGER

Company: Seruni Global Sdn. Bhd. Brand: Kopi Saigon

JOB SUMMARY

The Marketing Manager is responsible for developing, leading and executing comprehensive marketing strategies to drive sales growth, strengthen brand positioning, increase market share and support the overall business objectives of Kopi Saigon.

This role oversees end-to-end marketing activities, including brand management, product marketing, integrated marketing campaigns, advertising and promotions, digital marketing, customer engagement, public relations and market research.

The Marketing Manager works closely with Operations, Product Development, Production, Supply Chain, CRM, Growth and other relevant departments to ensure effective marketing execution, successful product launches and consistent brand communication across all customer touchpoints.

The ideal candidate is a strategic and commercially driven marketing professional with strong leadership, creative thinking and execution capabilities, who can translate consumer insights and market opportunities into impactful campaigns and measurable business results.

RESPONSIBILITIES

Sales Growth & Commercial Marketing

• Develop and implement marketing strategies and initiatives to drive sales growth, increase customer acquisition, improve customer retention and strengthen brand awareness.
• Work closely with the Operations and Production teams to align marketing campaigns, promotional activities and point-of-sale (POS) materials with business and operational objectives.
• Analyse sales performance, customer purchasing behaviour and promotional effectiveness to identify opportunities for revenue growth.
• Develop marketing initiatives to support outlet performance, new outlet openings, seasonal campaigns and business expansion.
• Establish marketing KPIs and evaluate the commercial impact of campaigns, promotions and brand initiatives.
• Recommend strategic improvements to maximise marketing ROI and achieve business targets.

Marketing Strategy & Brand Management

• Lead the development and execution of short-term and long-term marketing strategies aligned with the company's business objectives.
• Develop and manage the annual marketing plan, campaign calendar and marketing budget.
• Strengthen Kopi Saigon's brand positioning, identity, brand awareness and competitive differentiation in the market.
• Drive product marketing strategies, including product positioning, key messaging, promotional concepts and go-to-market plans for new and existing products.
• Identify market opportunities through consumer research, competitor analysis, industry trends and customer insights.
• Ensure consistent brand messaging, visual identity and brand storytelling across all marketing channels and customer touchpoints.
• Lead marketing initiatives that enhance brand relevance, customer loyalty and long-term business growth.

Advertising, Promotions & Integrated Marketing Campaigns

• Plan, lead and execute integrated 360-degree marketing campaigns across online and offline channels.
• Oversee marketing activities across social media, digital advertising, influencer collaborations, public relations, CRM, app-based marketing, partnerships and offline activations.
• Develop compelling campaign concepts, promotional strategies and marketing communications to drive customer engagement and product sales.
• Lead the planning and execution of product launches, seasonal promotions, festive campaigns, brand collaborations and marketing events.
• Oversee the development of marketing materials, advertisements, promotional content and brand communications in collaboration with internal creative teams and external agencies.
• Manage relationships with marketing agencies, media partners, influencers, vendors and other external stakeholders.
• Monitor campaign execution and performance to ensure activities are delivered on time, within budget and in accordance with brand guidelines.
• Evaluate campaign effectiveness and continuously optimise marketing strategies based on performance data and consumer response.

Product Launch & Marketing Project Management

• Lead end-to-end marketing planning and execution for new beverage launches, menu expansions and seasonal product offerings.
• Develop go-to-market strategies, launch timelines, promotional plans and supporting marketing materials.
• Collaborate with Product Development, Operations, Production and Creative teams to ensure launch readiness and smooth implementation.
• Ensure marketing communications, product availability, promotional mechanics and operational requirements are aligned before launch.
• Monitor product performance following launch and recommend improvements to maximise sales, customer adoption and market acceptance.
• Identify opportunities to improve existing products and develop new marketing angles based on consumer preferences and market trends.

Customer Engagement & Relationship Management

• Oversee customer engagement initiatives across social media, digital platforms, websites, email and other relevant communication channels.
• Ensure customer feedback, enquiries and complaints are managed professionally and resolved promptly in collaboration with the relevant departments.
• Analyse customer feedback, reviews and sentiment to identify recurring issues, customer expectations and opportunities for service improvement.
• Develop initiatives to strengthen customer relationships, increase repeat purchases and improve customer loyalty.
• Collaborate with CRM and Growth teams to develop customer retention campaigns, loyalty initiatives, personalised promotions and app-based marketing activities.
• Use customer insights to improve marketing communications, campaign relevance and the overall customer experience.

Performance Monitoring, Analytics & Reporting

• Establish and monitor marketing KPIs to measure the effectiveness of campaigns and marketing initiatives.
• Track key performance indicators, including sales growth, product performance, customer acquisition, customer retention, campaign reach, engagement, conversion and marketing ROI.
• Prepare and present regular marketing performance reports, campaign evaluations and strategic recommendations to management.
• Analyse marketing expenditure and ensure the effective allocation of resources within the approved budget.
• Use data-driven insights to optimise campaigns, improve marketing efficiency and support business decision-making.
• Monitor competitor activities, market developments and consumer trends to identify risks and new growth opportunities.

Cross-Functional Leadership & Stakeholder Management

• Provide strategic direction and leadership for the execution of marketing initiatives across relevant teams and stakeholders.
• Work closely with Operations, Product Development, Production, Supply Chain, CRM, Growth, Creative and Social Media teams to ensure cross-functional alignment.
• Coordinate with external agencies, suppliers, media partners and other stakeholders to deliver marketing projects effectively.
• Lead marketing meetings, establish project priorities, monitor progress and ensure timely completion of key deliverables.
• Drive accountability, effective communication and collaboration across all marketing-related projects.
• Ensure marketing initiatives are aligned with company policies, operational capabilities, brand standards and overall business priorities.

Budget Management & Administrative Oversight

• Develop, manage and monitor the annual marketing budget to ensure efficient allocation of resources and cost-effectiveness.
• Review campaign proposals, agency quotations, vendor costs and marketing expenditure.
• Ensure proper documentation of marketing plans, campaign reports, contracts, invoices and other relevant records.
• Oversee marketing procurement and vendor coordination in accordance with company procedures.
• Provide management with regular updates on marketing expenditure, campaign performance and budget utilisation.

JOB REQUIREMENT

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum 5–8 years of relevant experience in marketing, brand management, product marketing or integrated marketing, preferably with experience leading marketing campaigns and projects.
• Previous experience in F&B, beverages, FMCG, retail or lifestyle brands is highly preferred.
• Proven track record in developing and executing successful integrated marketing campaigns and product launches.
• Experience in managing marketing budgets, evaluating campaign performance and driving commercial results.
• Experience working with cross-functional teams, external agencies, vendors and senior stakeholders.

Technical & Professional Skills

• Strong expertise in marketing strategy, product positioning, brand management and brand storytelling.
• Hands-on knowledge of digital marketing, social media, paid advertising, influencer marketing, public relations and promotional campaigns.
• Strong understanding of consumer behaviour, market research, competitor analysis and industry trends.
• Ability to interpret marketing data, measure campaign performance and translate insights into actionable strategies.
• Excellent project management, communication, negotiation and stakeholder management skills.
• Strong commercial awareness and the ability to align marketing initiatives with sales and business objectives.
• Proficiency in marketing reporting, presentation development and relevant digital marketing tools.

Personal Attributes

• Strategic thinker with strong execution and decision-making capabilities.
• Creative, commercially minded and consumer-focused.
• Strong leadership and interpersonal skills, with the ability to influence and collaborate across departments.
• Proactive, accountable and results-oriented.
• Able to manage multiple projects and competing priorities in a fast-paced business environment.
• Adaptable to changing market conditions and business requirements.
• Passionate about the F&B, beverage and lifestyle industries, with a strong interest in building brands and creating memorable customer experiences.

This job description outlines the primary responsibilities and requirements of the position. The company reserves the right to assign other relevant duties in accordance with business needs.

Pay: RM6,000.00 - RM8,000.00 per month

Benefits:

• Additional leave
• Company car
• Free parking
• Health insurance
• Opportunities for promotion
• Professional development

Work Location: In person

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