Lead Content Writer

About the role

**Lead Content Writer**

**Location :** Coimbatore (on\-site / hybrid, 3 days in office) **Type :**Full\-time **Immediate joiners considered :** Yes **Reports to** :CMO **Team :**Leads 4\-6 (writers, social, video and design) **Hours :**India core hours with daily US overlap window **Languages :** English and Tamil, both required

**About Us**

**The Ark Enterprise** builds technology solutions for organisations and communities worldwide, including managed IT services, digital platforms, private networks, and custom AI solutions. Its media arm, **The Ark Connect**, produces and distributes original digital content across multiple platforms and languages.

**Justo Global** delivers AI, cloud, managed IT, enterprise architecture, and custom software development solutions to emerging enterprises across the US, supported by its technology centres in Coimbatore and Chennai.

**Roles and Responsibilities**

**YouTube and video**

* Own the YouTube strategy, publishing cadence and growth targets across The Ark Connect's English and Tamil channels. * Commission and brief scripts, titles, thumbnails and series concepts; review and approve all output before it goes live. * Track subscriber growth, watch time, CTR and engagement monthly and adjust strategy accordingly.

**Editorial and content**

* Set and own the editorial calendar across both brands: what gets published, in which voice, on which channel. * Build The Ark Enterprise's editorial programme from the ground up: thought leadership, ministry tech insights and resources for faith\-sector buyers. * Grow the Justo Global blog into a consistent, named\-author programme with genuine B2B technology depth. * Own the case\-study pipeline: interview delivery leads and clients, extract measurable outcomes, and produce structured case studies, one\-pagers and gated assets for the sales team. * Bring a clear editorial point of view to the news operation so it reflects the brands, not just third\-party summaries. * Write content directly when needed: scripts, blog posts, social copy and briefs, particularly for high\-stakes or time\-sensitive output.

**Quality control**

* QC all content produced by the writing team before it is published or submitted, covering accuracy, brand voice, grammar and tone. * Set and maintain the quality bar across formats: YouTube scripts, blogs, case studies, social posts and news articles. * Provide structured feedback to writers after each review cycle so quality improves over time, not just on individual pieces.

**Voice, standards and tools**

* Build and enforce two brand voice guides: mission\-aligned for Ark, commercial B2B for Justo. * Own house style, the editorial review process, fact\-checking discipline, and a clear policy on AI writing tools (ChatGPT, Jasper, etc.): what the team uses them for and what they don't. * Define and manage the content calendar tool (Notion, Asana or equivalent) so the team has one source of truth.

**Social**

* Own channel strategy across LinkedIn, Instagram, Facebook and X for both brands: set the roles for each channel, approve the calendar and review performance monthly. * Brief the social team on what to post; you set direction, the team executes.

**Team leadership**

* Lead 4\-6 across writing, social, video and content design. * Write clear briefs, run editorial reviews, give developmental feedback and plan capacity realistically. * Help recruit into gaps as the team grows. * Report to US stakeholders on content performance in a fortnightly written summary.

**Qualifications**

* 6\+ years in content, with 2\+ years leading or mentoring writers and creators. * Full professional fluency in both English and Tamil: able to write original content and QC Tamil output produced by the team. * Hands\-on experience growing a YouTube channel, from strategy through scripting, publishing and analytics. * Proven track record of B2B technology content: longform, case studies and campaign assets. * Demonstrated ability to write credibly for faith\-based or mission\-driven audiences. * Bachelor's degree in English, Journalism, Communications, Marketing or equivalent, or a portfolio that makes the case without one.

**Preferred:** direct experience in the nonprofit, ministry or faith sector · familiarity with donor management, CRM or church platforms · multilingual content localisation and subtitling · familiarity with video editing or thumbnail production · experience briefing and managing video editors.

**Skills**

* **YouTube fluency:** watch time, CTR, packaging, series planning and channel growth strategy. * **Bilingual editorial command (English and Tamil):** writes originally in English; directs, edits, QCs and approves Tamil content with an ear for tone, nuance and cultural fit. * **Range of voice:** moves between mission\-driven faith\-sector and commercial B2B registers without either sounding forced. * **Editorial judgment:** can commission, redirect or kill a piece, explain why, and propose the better version. * **Quality control discipline:** reviews content methodically for accuracy, voice, grammar and tone; gives feedback that raises the team's standard over time. * **Hands\-on writing ability:** steps in to write scripts, posts or copy directly when the brief demands it. * **Case\-study craft:** can draw a clear story and a real number from a technical lead who would rather not be interviewed. * **SEO and YouTube search fluency:** understands intent, topical authority and how AI\-driven search surfaces content, without letting optimisation produce work no human wants to watch or read. * **AI writing tool literacy:** knows where AI tools to accelerate the work and where they don't, and can set team policy around both. * **Content operations:** runs an editorial calendar, a review process and a performance dashboard without it becoming an admin burden. * **Team leadership:** clear briefs, useful feedback, honest capacity planning.

*Please include a portfolio or portfolio link in your CV. Applications without samples of published work will not be considered.*

Pay: ₹70,000\.00 \- ₹100,000\.00 per month

Benefits:

* Health insurance * Leave encashment * Provident Fund

Work Location: In person