Founded in 2015, Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software and V-BAT and X-BAT aircraft. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.
Job Description:
The Senior Field Marketing Manager, Singapore will establish and execute field marketing across Singapore, Taiwan, and Korea’s defense and government ecosystems. This leader will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.
This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes across multiple Indo-Pacific markets.
What you'll do:
- Lead and execute field marketing across Singapore, Taiwan, and Korea defense and government accounts, tightly aligned with regional Go-to-Market priorities.
- Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
- Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly.
- Engage key ministries and agencies including, but not limited to:
- Singapore Ministry of Defence (MINDEF) and Singapore Armed Forces (SAF)
- Taiwan Ministry of National Defense and affiliated military branches and research organizations
- Republic of Korea Ministry of National Defense (MND), Defense Acquisition Program Administration (DAPA), and Republic of Korea Armed Forces
- Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
- Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
- Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all three markets.
- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
- Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
- Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
- Bring structure, accountability, and operational rigor to field marketing execution across strategically important APAC defense markets.
Required qualifications:
- Lead and execute field marketing across Singapore, Taiwan, and Korea defense and government accounts, tightly aligned with regional Go-to-Market priorities.
- Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
- Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly.
- Engage key ministries and agencies including, but not limited to:
- Singapore Ministry of Defence (MINDEF) and Singapore Armed Forces (SAF)
- Taiwan Ministry of National Defense and affiliated military branches and research organizations
- Republic of Korea Ministry of National Defense (MND), Defense Acquisition Program Administration (DAPA), and Republic of Korea Armed Forces
- Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
- Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
- Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all three markets.
- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
- Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
- Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
- Bring structure, accountability, and operational rigor to field marketing execution across strategically important APAC defense markets.
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Our international teammates receive a comprehensive total rewards package aligned to your country office location. For full details on compensation and benefits, please consult your talent acquisition partner.
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