Intern - Branding & Communication - Shree NM Electricals Ltd. - Mumbai

Job Description: Internship – Prompt engineer for Branding & Communications

Position Overview: Shree NM Electricals, India's premier distributor of electrical products, seeks AI-first proactive and creative interns for a two-month internship focused specifically on strategizing and executing impactful campaigns and digital collateral. The interns will work collaboratively with multiple teams to design, test, and refine marketing strategies for promotion and lead qualification aimed at building omnichannel experience for customers, for the first time in the distribution space. Successful interns may also have the opportunity to get a Pre Placement Offer to join us as full-time executives to further enhance our brand persona and digital sales capabilities.

Duration: 2 Months

Location: Mumbai, India

Specialization: Marketing

Internship Objectives:

• Training and improving our custom AI models with excellent prompt engineering
• Enhance Shree NM’s brand awareness and establish strong customer connections.

Key Responsibilities:

1. Operating and training custom AI agents:

• Use our custom AI agents to create content with good prompts.
• The feedbacks and prompts will train and improve the agents to become autonomous.

1. GTM Strategy:

• Develop actionable plans for campaigns, focusing on customer engagement, brand positioning and presence all over the internet, including SMM, trade platforms etc.
• Design innovative messaging strategies that align with Shree NM’s overall marketing objectives in collaboration with the business development teams.
• Build SOPs for managing, traffic, engagement and persona on digital commerce channels.

1. A/B Testing & Optimization:

• Design and implement A/B tests to evaluate message effectiveness.
• Use data-driven insights to continuously optimize messaging and lead qualification processes.

1. Campaign Execution:

• Generate leads using our tools to run targeted campaigns on
• Execute WhatsApp messaging campaigns and managing end-to-end logistics using the existing technical setup or after improving it
• Monitor campaign performance, maintaining detailed records and analytics.

1. Reporting & Recommendations:

• Support the brand manager in compiling campaign reports, highlighting insights, metrics, and actionable recommendations.
• Present findings to the marketing leadership team for strategic decision-making.

Qualifications:

• An undergraduate student/fresher with a focus on Marketing, Strategy, or related fields.
• Strong usage of AI with the ability to train AI agents.
• Excellent communication, creative thinking, and teamwork abilities.

Learning Outcomes:

• Valuable experience working within India's leading electrical distribution company, contributing directly to its digital transformation, while working on cutting edge tools like AI agents.
• Hands-on experience in developing and executing impactful digital marketing campaigns.
• Enhanced skills in strategic thinking, market analysis, and data-driven decision making.
• Opportunity to innovate and lead the implementation of advanced digital commerce solutions

Stipend: INR 15,000/-

Application Process: Interested candidates should submit their resume and a brief statement of interest outlining relevant experience and their approach to using AI for enhancing productivity in digital marketing.

Contact: hiring@shreenm.com

Join Shree NM Electricals in pioneering innovative digital solutions in the electrical distribution industry and gain invaluable experience in digital commerce development.