- Manage Search, Display, Performance Max, YouTube, Facebook & Instagram campaigns.
- Monitor CPL, CPA, CTR, CPC, conversion rate, ROAS, and overall campaign performance.
- Create and test ad copies, creatives, audiences, landing pages, and campaign strategies.
- Track leads and conversions using GA4, Google Tag Manager, Meta Pixel/CAPI and other analytics tools.
- Manage daily budgets and optimize campaigns to improve lead quality and cost efficiency.
- Prepare weekly/monthly performance reports with actionable insights.
- Coordinate with the content, design, sales, and marketing teams for campaign requirements.
- Ensure advertising campaigns follow applicable pharma/healthcare advertising policies and platform guidelines.
- Stay updated with Google and Meta algorithm, targeting, tracking, and advertising changes
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Flexible schedule
Work Location: In person
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