Role Overview
Sioniq Tech is looking for a Marketing Manager – Brand, Product Marketing & Demand Generation to lead the marketing strategy and market presence of Sioniq ERP, a specialized ERP solution for the jewellery industry.
The role will focus on building Sioniq’s brand among premium and high-end jewellery retailers, wholesalers and manufacturers, while generating qualified leads, strategic account engagement and measurable marketing pipeline.
This is a high-ownership, hands-on role combining brand, product marketing, demand generation, digital marketing, ABM, industry marketing and campaign execution.
Key Responsibilities
Brand & Product Marketing
- Develop Sioniq ERP’s brand positioning, messaging and value propositions for the jewellery industry.
- Translate ERP capabilities into clear business benefits and customer outcomes.
- Create product presentations, brochures, case studies, videos, use cases, testimonials and sales collateral.
- Support product launches, GTM initiatives and competitive positioning.
- Build thought leadership and strengthen Sioniq’s credibility within the jewellery ecosystem.
Demand Generation & ABM
- Own demand-generation programs focused on qualified leads, opportunities and pipeline.
- Plan campaigns across SEM, SEO, paid social, email, content, webinars, remarketing and marketing automation.
- Develop landing pages, lead magnets and nurture campaigns.
- Build Account-Based Marketing (ABM) programs for high-value jewellery accounts.
- Optimize campaigns based on CPL, MQLs, SQLs, conversion, ROI and pipeline contribution.
Digital, Social Media & Content
- Manage Sioniq’s digital presence across website, LinkedIn, social media, SEO and email.
- Develop and manage content calendars and social media campaigns.
- Create blogs, industry insights, product content, customer stories, videos, case studies and thought leadership.
- Drive organic and paid social media engagement and improve website/landing-page conversion.
Jewellery Industry, ATL/BTL & Events
- Develop marketing initiatives targeted at the premium jewellery ecosystem.
- Identify and leverage relevant industry associations, publications, exhibitions, conferences and partnerships.
- Plan and execute ATL, BTL, trade shows, events and industry activations.
- Manage agencies, media partners and vendors and measure campaign/event ROI.
Sales Alignment & Analytics
- Partner with Sales to improve lead quality, nurturing, qualification and conversion.
- Develop sales enablement and account-specific marketing materials.
- Track leads, MQLs, SQLs, opportunities, pipeline, CAC, conversion rates and campaign ROI.
- Prepare regular marketing performance reports and optimize activities based on data.
Market & Competitive Intelligence
- Monitor jewellery industry trends, customer needs and competitor activity.
- Identify market opportunities and use insights to refine positioning, campaigns and content.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Communications or related field; MBA preferred.
- 8–12 years of B2B marketing experience, preferably in SaaS, ERP, enterprise technology or software.
- Strong experience in brand marketing, product marketing, demand generation and digital/performance marketing.
- Experience with ABM, lead nurturing, CRM and marketing automation.
- Experience in ATL/BTL, events, exhibitions and industry marketing.
- Strong understanding of LinkedIn, SEM/SEO, paid social and content marketing.
- Strong analytical, communication, storytelling and stakeholder-management skills.
- Experience managing agencies, vendors and marketing budgets.
- Jewellery, retail, manufacturing or ERP experience will be an advantage.
Core Competencies
B2B Marketing | Brand Strategy | Product Marketing | Demand Generation | ABM | Digital & Social Media | Performance Marketing | ATL/BTL | Event Marketing | Content Marketing | Sales Enablement | GTM | Marketing Analytics
Key Success Measures
- Brand visibility and credibility within the jewellery industry
- Qualified lead and target-account growth
- Marketing-sourced and influenced pipeline
- Lead-to-opportunity conversion
- Campaign and event ROI
- Strong product positioning and sales enablement
- Increased market presence and differentiation for Sioniq ERP
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