Annual salary: Competitive
This role offers a rare opportunity to shape the future of Soane’s digital presence at a pivotal moment of growth. As
Digital Experience Lead, you’ll play a central role in delivering high -impact projects - from the launch of a new website with SAP B1 integration to the rollout of targeted digital marketing initiatives, that drive deeper engagement with our global audience. Reporting to the Marketing Manager and based in our London office, you’ll collaborate across teams to ensure every digital touchpoint is seamless, story-driven, and aligned with our commercial goals, particularly within our key North American market.
Company Overview:
With an uncompromising commitment both to British manufacturing and to our customers worldwide, Soane’s mission
is to design and make enduring and life-enhancing furniture, lighting, fabrics, and wallpapers. By working with a
network of the finest craftspeople in Britain, we preserve traditional skills and nurture them for future generations.
As well as working with independent craft workshops across Britain, we have developed our own substantial in -house manufacturing operations in Leicester and the South of England. We have thriving showrooms in London and New York where our passionate and committed team champions exceptional British craftsmanship.
For more information, please visit www.soane.com and join our social media platforms on Pinterest and Instagram.
Purpose of the Position:
Based in the London office and reporting to the Marketing Manager, the Digital Experience Lead is responsible for
driving and optimising Soane Britain's digital presence across website, CRM, email marketing, social media and other digital touchpoints.
The role will lead the ongoing development of Soane's digital customer journey, ensuring a seamless, engaging and brand-aligned experience that supports customer acquisition, engagement and conversion. A key priority will be the successful delivery, optimisation and ongoing management of a new website and SAP B1 integration, ensuring the platform effectively supports both customer experience and commercial objectives.
Beyond the website project, the Digital Experience Lead will drive content creation initiatives, including videography, to improve digital engagement and storytelling. In addition, this role will lead the digital campaigns including targeted digital marketing efforts aimed at reactivating inactive database segments, ensuring the business maximises value from all digital audiences.
The Digital Experience Lead will use digital insight, customer data and key performance analytics to shape strategy, improve engagement and drive measurable business growth, with a particular focus on Soane's North American market. The role will also provide leadership, support and development to the Digital Coordinator, ensuring effective delivery of digital marketing priorities and projects.
Responsibilities:
- Digital Experience & Customer Journey - Own and continuously improve the end-to-end digital customer journey
across website, email and social channels, ensuring a seamless and engaging user experience. Drive growth in CRM engagement, email performance and audience development, with particular focus on key markets.
- Digital Campaigns - Plan and deliver integrated digital marketing campaigns across email, social media and other
digital channels to support brand awareness, product launches, events and commercial objectives. Ensure all digital activity reflects Soane Britain's brand values and exceptional customer experience.
- Performance & Analytics - Track, analyse and report on website, campaign and audience performance, providing
actionable insights and recommendations to improve results. Deliver accurate and meaningful reporting that supports strategic decision-making.
- Website Ownership - Lead the successful planning, delivery, launch and ongoing optimisation of the Soane website, including SAP B1 integration, content management, testing, performance monitoring and future enhancements. Drive improvements in website traffic, engagement and conversion.
- Content & Storytelling - Manage the creation and distribution of digital content, including video and editorial assets, working with internal stakeholders and external suppliers to bring Soane's brand, products and craftsmanship story to life across digital channels.
- CRM & Audience Development - Develop customer segmentation, email marketing and audience growth strategies to increase engagement, nurture prospects and strengthen customer retention. Support the generation of qualified enquiries and showroom appointments through digital channels.
- People Management – Line manage the Digital Coordinator, providing clear direction, support and development
while ensuring the effective delivery of departmental priorities and digital marketing initiatives.
Qualifications for the Position:
- Strong working knowledge of CMS, CRM and digital reporting platforms.
- Proven ability to manage end-to-end digital projects, ensuring delivery on time, on brief and within budget.
- Knowledge of SEO, UX and customer journey optimisation. Familiarity with marketing platforms such as Google
Analytics, email marketing platforms, content management systems (WordPress, WooCommerce, Shopify) and
marketing automation tools (Mailchimp).
- Understanding of ERP or website integrations, such as SAP.
- Strong understanding of luxury brand positioning, visual standards and customer expectations within a luxury
context. Excellent written communication skills and a keen eye for detail.
- Exposure to international markets, particularly North America.
- Knowledge of the interiors, luxury or design-led sector would be advantageous.
- Commercially minded and data-driven, with the ability to combine strategic thinking and hands-on delivery. Highly
organised, proactive and collaborative, with strong communication and stakeholder management skills.
- Passionate about design, craftsmanship and delivering an exceptional customer experience.
For details of Soane’s benefits, including long term service benefits, please refer to the current Benefits Sheet.
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