Social Media Campaign Manager
Job Type: Full-Time
Experience: 2–5 Years
Industry: Education / Training
Location: Kolkata
Job Summary
We are looking for a Social Media Campaign Manager to drive our brand visibility, audience growth, lead generation and customer acquisition across social media platforms.
The ideal candidate should have strong hands-on experience in social media campaigns, content strategy, Meta Ads, lead generation, copywriting and campaign analytics.
Key Responsibilities
· Plan and execute social media campaigns across Instagram, Facebook, LinkedIn and YouTube
· Develop and manage monthly content and campaign calendars
· Create engaging campaign concepts, Reels, posts, stories, captions and promotional content
· Develop strong hooks, CTAs and marketing copy to drive engagement and leads
· Plan and manage Meta/Facebook & Instagram advertising campaigns
· Generate and optimize qualified leads through paid and organic campaigns
· Conduct A/B testing of creatives, audiences, messaging and offers
· Monitor competitors, trends and emerging social media opportunities
· Collaborate with designers, video editors and internal teams to execute campaigns
· Track campaign performance and prepare regular reports
· Analyze metrics such as reach, engagement, leads, CPL, conversion rate and ROI
· Continuously optimize campaigns based on performance data
Required Skills
· 2–5 years of experience in Social Media Marketing / Digital Marketing
· Strong understanding of Instagram, Facebook, LinkedIn and YouTube
· Hands-on experience with Meta Ads Manager
· Experience in lead-generation campaigns
· Strong content ideation and copywriting skills
· Good understanding of social media algorithms and trends
· Knowledge of audience targeting, retargeting and A/B testing
· Strong analytical and communication skills
· Ability to manage campaigns independently from planning to execution
Preferred
· Experience in the education, training, coaching or EdTech industry
· Experience promoting courses, workshops, webinars or training programs
· Proven track record of generating leads through social media
· Knowledge of landing pages, funnels and CRM systems
· Experience using AI tools for content creation and marketing
Key Performance Indicators (KPIs)
· Qualified leads generated
· Cost per lead (CPL)
· Lead-to-enrollment conversion
· Campaign ROI
· Social media reach and engagement
· Audience growth
· Campaign performance
What We Offer
· Opportunity to take ownership of social media growth
· High-impact role in a growing training business
· Freedom to experiment with new content and campaign ideas
· Performance-driven growth opportunities
To Apply: Please share your CV and portfolio/examples of social media campaigns you have managed, preferably with measurable results.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
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