We are looking for a creative and results-driven Social Media Executive to manage our brand's Instagram presence and company website. The ideal candidate will be responsible for creating engaging content, increasing brand awareness, driving audience engagement, and ensuring the website is regularly updated with accurate and appealing content.
Key Responsibilities
- Manage and grow the company's Instagram account through strategic content planning and execution.
- Create, schedule, and publish high-quality posts, reels, stories, and other engaging content.
- Write compelling captions, select relevant hashtags, and monitor content performance.
- Respond to comments, messages, and customer inquiries in a timely and professional manner.
- Develop and maintain a monthly social media content calendar.
- Monitor social media trends and recommend creative ideas to improve engagement and reach.
- Track key performance metrics and prepare monthly social media reports.
- Update and maintain the company website with new products, collections, banners, blogs, and promotional content.
- Ensure website content is accurate, visually appealing, and optimized for user experience.
- Coordinate with the design, marketing, and sales teams to support campaigns and product launches.
- Assist in planning and executing digital marketing campaigns and promotions.
- Maintain brand consistency across all digital platforms.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, Fashion, Business, or a related field.
- 1–3 years of experience in social media management or digital marketing (fresh graduates with a strong portfolio may also apply).
- Experience managing Instagram Business accounts.
- Basic knowledge of website content management systems (such as WordPress, Shopify, or similar platforms).
- Familiarity with social media scheduling and analytics tools.
- Basic understanding of SEO and digital marketing principles.
Required Skills
- Excellent written and verbal communication skills.
- Strong creativity with an eye for aesthetics and branding.
- Knowledge of Canva, Adobe Photoshop, Illustrator, or other content creation tools.
- Basic photo and video editing skills.
- Strong organizational and time management abilities.
- Ability to analyze social media performance and implement improvements.
- Passion for social media, digital trends, and brand storytelling.
Preferred Skills
- Experience in the fashion, lifestyle, or e-commerce industry.
- Knowledge of Meta Business Suite and Instagram Insights.
- Basic understanding of Google Analytics and website performance metrics.
- Experience creating reels, short-form videos, and influencer collaborations.
Pay: ₹12,000.00 - ₹22,000.00 per month
Work Location: In person
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