Job Summary

The Social Media Manager is responsible for managing and developing the school's social media presence to enhance brand awareness, promote school activities, engage with parents and the wider community, and support student recruitment initiatives. The role involves creating engaging digital content, managing social media platforms, and ensuring consistent communication of the school's values, programmes, achievements, and events.

Key Responsibilities

Develop and implement social media strategies and content calendars aligned with the school's branding and marketing objectives.
Create, edit, and publish engaging content, including photos, videos, reels, stories, and promotional materials showcasing school activities, programmes, and achievements.
Manage and maintain the school's social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.
Capture and coordinate content for school events, student activities, celebrations, educational programmes, and other school-related initiatives.
Monitor and respond to comments, messages, and enquiries professionally, referring relevant enquiries to the appropriate departments.
Collaborate with the Admissions and Marketing teams to promote school programmes, open days, enrolment campaigns, and other recruitment activities.
Ensure all published content reflects the school's brand identity, values, and communication standards.
Monitor social media engagement, reach, and campaign performance, and prepare regular reports with recommendations for improvement.
Keep up to date with digital marketing trends and identify opportunities to improve the school's online visibility and audience engagement.
Ensure appropriate consent and compliance with the school's policies when publishing student photographs, videos, and other personal information.
Perform other related duties as assigned by the Management.

Qualifications and Requirements

Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Media, Public Relations, or a related field.
Proven experience in social media management, digital marketing, content creation, or a similar role.
Proficiency in managing social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.
Strong skills in photography, videography, video editing, and graphic design using tools such as Canva, CapCut, Adobe Photoshop, or similar software.
Excellent written and verbal communication skills in English. Proficiency in Bahasa Malaysia is an advantage.
Creative, organised, detail-oriented, and able to work independently as well as collaboratively with different departments.
Ability to plan and manage multiple projects, meet deadlines, and cover school events when required.
Familiarity with social media analytics, content performance tracking, and digital advertising is an advantage.
Experience in the education industry, particularly in an international school environment, is an added advantage.
A portfolio of previous social media campaigns, content, or digital marketing work is preferred.
Minimum of 2 years of relevant experience in social media management, digital marketing, or content creation.
Demonstrated ability to develop engaging content and manage social media accounts professionally.
Experience in photography, videography, and short-form video production for social media platforms.
Experience in managing promotional campaigns, audience engagement, and brand communication is preferred.

Pay: RM3,500.00 - RM4,000.00 per month

Application Question(s):

How long is your notice period?
What is your expected salary?

Work Location: In person

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