Social Media Manager

JOB DESCRIPTION

Social Media Manager

Reports To: Director Employment Type: Full-Time

1. Job Summary

The Social Media Manager is responsible for developing and executing the company's social media strategy to strengthen brand awareness, enhance audience engagement, and support overall business and marketing objectives. The role oversees content planning, creation, publishing, performance monitoring, and community management across relevant digital platforms, ensuring consistency in brand identity, messaging, and communication.

2. Key Responsibilities

A. Social Media Strategy and Management

• Develop and implement social media strategies aligned with the company's brand identity and business objectives.
• Manage the company's social media accounts, including Instagram and other relevant platforms.
• Develop content calendars and oversee the planning, scheduling, and publishing of content.
• Maintain consistent brand positioning, tone of voice, and visual identity across all platforms.
• Identify opportunities to increase brand visibility, audience reach, and engagement.

B. Content Creation and Development

• Create, write, and coordinate engaging social media content, including posts, captions, stories, reels, short-form videos, and other digital assets.
• Develop creative concepts and campaigns that communicate the company's products, services, and brand values.
• Coordinate photography, videography, graphic design, and other content production requirements.
• Collaborate with internal teams, partners, ambassadors, and external agencies to develop marketing content.
• Ensure all published content meets the company's quality standards and brand guidelines.

C. Community Management

• Monitor social media accounts and engage with followers, customers, and relevant stakeholders.
• Respond to comments, direct messages, and enquiries in a timely and professional manner.
• Identify opportunities to build relationships with the online community and strengthen brand loyalty.
• Monitor audience feedback and escalate relevant enquiries, complaints, or reputational concerns to management.

D. Campaign and Marketing Coordination

• Plan and execute social media campaigns to support product launches, promotional activities, partnerships, and company events.
• Coordinate campaign timelines, content deliverables, and promotional materials.
• Support collaborations with influencers, brand ambassadors, athletes, and other relevant partners.
• Work with management to align social media activities with broader marketing and business development initiatives.
• Assist in coordinating paid social media advertising campaigns where required.

E. Performance Monitoring and Reporting

• Track and analyse social media performance, including reach, impressions, engagement, follower growth, website traffic, and conversions where applicable.
• Prepare regular performance reports and provide recommendations for improvement.
• Monitor industry trends, competitor activities, platform updates, and emerging content formats.
• Use performance insights to refine content strategies and improve campaign effectiveness.

F. Brand Management and Administration

• Ensure accuracy and consistency in all brand communications and published materials.
• Maintain an organised library of digital assets, photographs, videos, and marketing materials.
• Coordinate content approvals and ensure adherence to company guidelines.
• Undertake other marketing-related projects and duties as assigned by management.

3. Qualifications and Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Media, Business, or a related field.
• Fresh graduates are encouraged to apply. However, preferential will be given to 1 - 3 years of experience in social media management, digital marketing, or content creation.
• Demonstrated experience managing social media platforms for a brand or business.
• Strong copywriting, storytelling, and creative communication skills.
• Proficiency in social media management tools and content creation software.
• Familiarity with graphic design and video editing tools such as Canva, Adobe Creative Suite, CapCut, or equivalent.
• Understanding of social media analytics, audience behaviour, and digital marketing principles.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.
• Creative, proactive, detail-oriented, and able to work independently.
• Excellent written and verbal communication skills.

4. Key Performance Indicators (KPIs)

Performance may be assessed based on the following:

• Consistency and quality of content creation and publishing.
• Growth in audience reach, engagement, and relevant followers.
• Improvement in overall social media performance.
• Successful planning and execution of campaigns.
• Timely management of community interactions and enquiries.
• Quality and timeliness of performance reporting.
• Contribution to brand awareness, audience development, and marketing objectives.

5. Scope of Role

The Social Media Manager is expected to take ownership of the company's social media presence, from content planning and execution to performance analysis and optimisation. The role requires a balance of creativity, strategic thinking, and practical execution to ensure that social media activities consistently reflect the company's brand positioning and support its wider business objectives.

Pay: Up to RM5,500.00 per month

Benefits:

• Flexible schedule
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development
• Work from home

Application Question(s):

• Do you have a valid visa/residency/citizenship to work in Malaysia?
• Do you have experience in editing photos/videos?

Language:

• English (Required)

Work Location: Hybrid remote in Kuala Lumpur (Kuala Lumpur)

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