Social Media Marketing Executive - Content Creation

Company: Skin Theta Global Pvt. Ltd. Location: Bangalore (JP Nagar 8th Phase) Employment Type: Full-Time (On-Site) Email: skintheta@gmail.com Phone: +91 7996301234

About Skin Theta Global Pvt. Ltd.

Skin Theta is a next-generation skincare company driven by innovation, research, and design excellence. Rooted in advanced cosmetic science and inspired by global beauty standards, we craft high-performance skincare solutions that merge functionality with refined aesthetics.

Our brand philosophy is built on precision, minimalism, and elevated design-bringing together science, creativity, and technology to deliver a premium consumer experience.

Social Media Marketing Executive - Content Creation

Experience: 1-3 Years

SAEMORA is looking for a creative, strategic, and results-driven Social Media Marketing Executive to join our growing marketing team.

The ideal candidate should understand how to build a strong digital presence through engaging content, consistent brand storytelling, and strategic social media marketing. The candidate will be responsible for planning and creating content, managing social media platforms, collaborating with creative teams, and analyzing content performance.

We are looking for someone who can combine creativity with an understanding of audience behavior, current trends, and brand objectives.

Key Responsibilities

Social Media Management

• Plan, manage, and execute social media strategies across relevant platforms.

• Manage and grow the brand’s presence on:

• Instagram

• Facebook

• YouTube

• Pinterest

• LinkedIn

• Other relevant social media platforms

• Develop monthly and weekly content calendars.

• Schedule and publish content consistently.

• Maintain the brand’s tone, visual identity, and communication style across all platforms.

• Monitor comments, messages, mentions, and community interactions.

• Build meaningful relationships with the audience through regular engagement.

Content Creation

• Develop creative content ideas aligned with the brand’s identity and marketing objectives.

• Create content for:

• Instagram Reels

• Stories

• Carousels

• Static posts

• Product videos

• Educational videos

• Tutorials

• Testimonials

• Behind-the-scenes content

• Campaigns and product launches

• Write engaging captions, headlines, hooks, scripts, and calls to action.

• Create content that communicates skincare benefits in a simple, attractive, and credible manner.

• Collaborate with photographers, videographers, designers, influencers, and internal teams.

• Assist in planning and coordinating photoshoots and video shoots.

• Develop content concepts based on skincare education, consumer needs, product benefits, and beauty trends.

• Repurpose existing content into different formats for multiple platforms.

Short-Form Video & Reels

• Conceptualize and create engaging short-form videos for Instagram Reels and other platforms.

• Identify relevant trends, sounds, formats, and storytelling styles.

• Write video scripts and develop shot lists where required.

• Assist with directing, shooting, and editing social media videos.

• Create strong hooks within the first few seconds of a video.

• Ensure that videos are visually consistent with the brand’s premium positioning.

• Test different formats, openings, messaging styles, and video lengths to improve performance.

Brand Storytelling & Campaigns

• Develop content themes and storytelling approaches for product launches and campaigns.

• Translate product features into clear and engaging consumer-facing content.

• Build content around:

• Product education

• Skincare routines

• Ingredients

• Consumer concerns

• Skincare myths

• Before-and-after experiences

• Customer testimonials

• Brand values

• Seasonal campaigns

• Festive and promotional campaigns

• Contribute ideas for organic social media campaigns and brand-building initiatives.

• Ensure that all content reflects the brand’s focus on science, innovation, precision, and premium design.

Content Strategy & Optimization

• Research social media trends, competitor content, and industry developments.

• Understand audience interests, behaviors, and content preferences.

• Identify content formats and topics that generate stronger engagement.

• Test different:

• Content formats

• Hooks

• Captions

• Visual styles

• Video concepts

• Posting times

• Calls to action

• Content themes

• Identify high-performing content and develop strategies to improve and scale it.

• Identify underperforming content and recommend improvements.

• Work closely with the performance marketing team to identify organic content that can be used for paid advertising.

Social Media Analytics & Reporting

You should have a strong understanding of key social media metrics, including:

• Reach

• Impressions

• Engagement Rate

• Likes

• Comments

• Shares

• Saves

• Video Views

• Watch Time

• Completion Rate

• Follower Growth

• Profile Visits

• Link Clicks

• Website Traffic

• Leads and Conversions

You will be responsible for analyzing social media performance and converting data into actionable content insights.

Reporting & Strategy

• Prepare regular social media performance reports.

• Track the performance of posts, Reels, Stories, and campaigns.

• Identify content trends and opportunities for growth.

• Provide recommendations based on social media data.

• Analyze audience behavior and content performance.

• Monitor competitor activity and relevant industry trends.

• Contribute ideas for improving brand awareness, engagement, community growth, and conversions.

• Work with the marketing team to align social media content with business objectives.

• Maintain an organized content calendar and content production workflow.

Requirements

Experience

• 1-3 years of experience in Social Media Marketing, Content Marketing, Digital Marketing, or a related field.

• Experience managing social media accounts for a brand or business.

• Experience creating content for Instagram and other social media platforms.

• Experience with short-form video content and Reels.

• Experience working with D2C, e-commerce, beauty, skincare, lifestyle, or consumer brands is an advantage.

• Experience participating in photoshoots, video shoots, or influencer collaborations is an advantage.

Skills

• Strong understanding of social media platforms and content formats.

• Strong creative thinking and storytelling skills.

• Ability to write engaging captions, scripts, hooks, and content ideas.

• Good understanding of Instagram Reels, Stories, carousels, and static content.

• Ability to create content that is visually appealing and aligned with a brand identity.

• Understanding of current social media trends and audience behavior.

• Strong communication and collaboration skills.

• Ability to manage multiple content projects and deadlines.

• Strong attention to detail.

• Ability to analyze social media data and improve content performance.

• Ability to communicate content insights and recommendations clearly.

• Interest in skincare, beauty, wellness, design, and consumer brands.

Tools & Platforms

Experience with the following will be an advantage:

• Instagram

• Facebook

• YouTube

• Pinterest

• LinkedIn

• Meta Business Suite

• Canva

• Adobe Photoshop

• Adobe Illustrator

• Adobe Premiere Pro

• CapCut

• InShot

• Google Drive

• Google Sheets / Excel

• Social media scheduling and reporting tools

• Basic knowledge of Google Analytics

• Basic knowledge of Meta Ads Manager

What We Are Looking For

We are looking for someone who enjoys both creativity and strategy.

Someone who does not simply create and publish content, but continuously asks:

What is working? What is not working? Why is the audience responding to this content? And what can we create or test next?

The ideal candidate should be proactive, trend-aware, detail-oriented, and comfortable taking ownership of the complete content process-from idea generation and planning to creation, publishing, community engagement, and performance analysis.

What You’ll Gain

• Exposure to building a premium skincare brand from the ground up.

• Opportunity to create high-impact, real-world content.

• Creative ownership and freedom to experiment.

• Experience working across content, social media, branding, and marketing.

• Opportunity to participate in photoshoots, video production, and campaigns.

• A fast-paced, innovation-driven work environment.

• Opportunity to work closely with creative, marketing, and performance teams.

• Clear growth pathway into senior social media, content, and creative roles.

Work Environment

• On-site role based in JP Nagar, Bangalore.

• Collaborative and performance-driven culture.

• Opportunity to engage in cross-functional and creative projects.

• Fast-paced environment with significant creative responsibility.

Strong focus on innovation, quality, and brand excellence.

Pay: ₹10,064.61 - ₹35,781.37 per month

Work Location: In person

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