Benefits:
- Bonus based on performance
- Flexible schedule
- Opportunity for advancement
Celeste Beauty Academy, Inc. | Charlotte-Mecklenburg, NC
6-Month Planning-Year Contract | Pre-Opening Charter School
Contract Value: $12,000 | $2,000 per Month
Celeste Beauty Academy (CBA) is seeking a creative, strategic, and results-driven Social Media & Recruitment Marketing Manager to lead CBA’s digital marketing, social media, content creation, and recruitment-marketing efforts during its charter-school planning year.
CBA is preparing to open a public charter high school in August 2027 serving students through a model integrating rigorous academics, cosmetology, entrepreneurship, career readiness, and leadership development.
This role is not limited to posting content. The selected contractor will be responsible for using CBA’s digital platforms to increase community awareness, generate prospective-student and family leads, promote recruitment activities, strengthen CBA’s public presence, and support enrollment conversion.
The contractor will work closely with the Executive Director, Enrollment & Recruitment Coordinator, Principal, Board/community-outreach representatives, and other CBA vendors.
Contract Structure
Contract Term: 6 months
Total Contract Value: $12,000
Monthly Contract Payment: $2,000
Monthly payments will be contingent upon completion of agreed-upon deliverables, submission of required invoices/documentation, and compliance with CBA's contracting and payment procedures.
This is an independent contractor/vendor engagement and not an employee position. The contractor is responsible for their own business operations, taxes, insurance, equipment, scheduling, and other obligations associated with operating an independent business.
Continued or additional work beyond the initial six-month term is not guaranteed and will depend upon CBA's organizational needs, performance, available funding, procurement requirements, and applicable approvals.
Required Business/Vendor Status
===================================
Because this position will be engaged as an independent contractor, applicants must operate through an established LLC/business entity.
Prior to contracting, the selected applicant must be able to provide:
Active LLC/business information.
Employer Identification Number (EIN), as applicable.
- Completed IRS Form W-9. Signed CBA independent contractor/vendor agreement.
Required vendor and payment documentation.
Monthly invoices corresponding with contracted deliverables.
Business banking/payment information as required by CBA's payment process.
Any additional procurement, grant-compliance, confidentiality, background, or vendor documentation required by CBA.
- Applicants who are unable to satisfy CBA's vendor-documentation requirements will not be eligible for this contract.
Primary Objectives
======================
The Social Media & Recruitment Marketing Manager will support four primary objectives:
1. Increase prospective student and family awareness of CBA.
2. Generate measurable student-recruitment leads and interest-form conversions.
3. Establish a consistent, professional, and recognizable digital presence leading into CBA's August 2027 opening.
4. Support CBA's community outreach, recruitment events, partnerships, and school-launch communications.
Key Responsibilities
========================
Social Media Management
Manage CBA's primary social media platforms and maintain a consistent content presence.
Responsibilities include:
Develop and maintain a monthly social-media content calendar.
Schedule and publish approved content consistently.
Create posts, reels, short-form video, stories, graphics, carousels, and recruitment announcements.
Write captions and calls to action.
Maintain brand consistency across platforms.
Monitor comments and messages and route prospective-family inquiries appropriately.
Maintain organized content files and marketing assets.
Coordinate posting around recruitment deadlines, events, milestones, school updates, partnerships, and community activities.
- The expected content cadence will generally include approximately 3–5 meaningful pieces of social content per week, supplemented by stories, event coverage, and campaign activity as appropriate.
Student Recruitment Marketing
Digital marketing must directly support CBA's student-recruitment strategy.
Responsibilities include:
Develop campaigns designed to generate prospective-student and family interest.
Promote CBA's student interest form and/or SchoolMint recruitment links.
Create compelling calls to action for prospective families.
Develop middle-school recruitment content.
Create parent/family-focused informational content.
Promote open houses, information sessions, community events, tours, school-choice events, and recruitment activations.
Coordinate recruitment campaigns with CBA's Enrollment & Recruitment Coordinator.
Create campaign-specific QR codes, links, and digital assets where appropriate.
Support targeted outreach to CBA's priority communities and populations.
Track which campaigns, events, platforms, and content generate leads.
- Assist with conversion campaigns moving families from awareness interest event participation application.
Content Creation
Develop professional marketing content that communicates CBA's mission, educational model, culture, and progress.
Content may include:
Student recruitment campaigns.
Founder/Executive Director content.
Principal and leadership introductions.
Cosmetology-program content.
Entrepreneurship and career-readiness content.
Academic-program highlights.
Community-partnership announcements.
School-opening updates.
Behind-the-scenes planning-year content.
Facility updates when approved for release.
Recruitment-event coverage.
Family FAQs.
Staff and Board spotlights.
NC GROW/planning-year milestones appropriate for public communication.
Community-impact stories.
Countdown campaigns leading toward school opening.
- Photography & Video Content
Support development of a high-quality visual content library.
Responsibilities may include:
Attend designated CBA events or recruitment activities for content capture.
Capture or coordinate photographs and short-form video.
Create/edit reels and promotional videos.
Maintain organized raw and edited content libraries.
Ensure CBA retains access to final creative assets.
Coordinate professional photography/videography when outside support is needed and approved.
- Recruitment Events & Community Outreach Marketing
Support marketing before, during, and after CBA recruitment activities.
Responsibilities include:
Event flyers.
Digital invitations.
Countdown content.
Reminder campaigns.
Event recap content.
QR-code recruitment materials.
Event-registration promotion.
Community-partner recognition.
Follow-up content designed to convert attendees into prospective applicants.
- Marketing efforts should coordinate closely with CBA's requirement to maintain an active recruitment calendar and consistent community outreach during the planning year.
Email & Newsletter Marketing
Support CBA's digital communications as needed, including:
Prospective-family newsletters.
Community newsletters.
Recruitment announcements.
Event invitations.
Partnership announcements.
School-opening updates.
Calls to action directing readers to CBA's interest/application process.
- Website Marketing Coordination
Work with CBA's technology provider and leadership to ensure recruitment and marketing content on cbacharter.org remains current.
Responsibilities may include:
Providing updated recruitment copy and graphics.
Maintaining consistent campaign messaging.
Reviewing landing pages for clarity and conversion.
Coordinating interest-form and SchoolMint links.
Supporting recruitment-event updates.
Identifying outdated information for correction.
Ensuring social campaigns direct families to appropriate CBA-owned platforms.
- The contractor will not be expected to perform technical website development unless separately agreed upon.
Digital Advertising
Support approved digital advertising campaigns, which may include:
Meta/Facebook advertising.
Instagram advertising.
Google or other approved digital campaigns.
Geographic targeting.
Audience targeting.
Campaign setup.
Creative testing.
Performance monitoring.
Lead/conversion tracking.
- Advertising spend is separate from the contractor's $12,000 service fee unless expressly stated otherwise in the final contract.
Brand Management
Maintain CBA's public-facing brand standards across recruitment and marketing materials.
The contractor should maintain consistency in:
Logo usage.
Typography.
Brand colors.
Photography/video style.
Voice and messaging.
School name and identity.
Calls to action.
Recruitment messaging.
- Major changes to CBA's brand identity require leadership approval.
Analytics & Monthly Reporting
==================================
The contractor must provide measurable performance reporting rather than relying solely on follower count or impressions.
A monthly report should include, where applicable:
Content produced/published.
Posting consistency.
Reach.
Impressions.
Engagement.
Video views.
Website traffic generated from social media.
Link clicks.
Interest-form clicks.
Interest-form conversions where tracking is available.
SchoolMint/recruitment referrals where available.
Event registrations generated through campaigns.
Recruitment leads.
Highest-performing content.
Audience growth.
Paid-ad performance.
Cost per lead, when advertising is used.
Campaign lessons/recommendations.
Priorities for the following month.
- The contractor will coordinate with CBA's Recruitment Coordinator and technology/reporting systems to improve attribution wherever technically possible.
Six-Month Performance Expectations
=======================================
During the contract period, the Social Media & Recruitment Marketing Manager will be expected to:
Maintain an approved monthly content calendar.
Maintain consistent weekly publishing.
Develop dedicated student-recruitment campaigns.
Support CBA's active recruitment-event schedule.
Generate measurable traffic to CBA's interest/application process.
Provide marketing support for school-choice and community events.
Build a reusable content library.
Increase CBA's visibility among prospective families and community stakeholders.
Coordinate closely with the Enrollment & Recruitment Coordinator.
Produce monthly marketing analytics reports.
Regularly evaluate campaign performance and modify strategy based on results.
Maintain accurate CBA branding and public information.
- Required Qualifications ===========================
Demonstrated social-media management experience.
Demonstrated experience creating social content, graphics, and short-form video.
Experience developing content calendars and executing campaigns.
Strong written communication and marketing-copywriting skills.
Experience using platforms such as Instagram, Facebook, TikTok, Canva, Meta Business Suite, or comparable tools.
Ability to interpret social-media and campaign analytics.
Strong organizational and project-management skills.
Ability to independently manage deliverables and deadlines.
Ability to attend designated CBA recruitment/community events when required.
Strong understanding of brand consistency.
Ability to collaborate with executives, recruiters, educators, community partners, and vendors.
- Preferred Qualifications ============================
Education or charter-school marketing experience.
Student enrollment/recruitment marketing experience.
Nonprofit marketing experience.
Charlotte-Mecklenburg community knowledge.
Experience marketing to parents/families.
Experience with Meta Ads Manager.
Google Analytics or website-analytics experience.
SchoolMint or enrollment-CRM experience.
Email-marketing experience.
Photography/videography skills.
Adobe Creative Suite experience.
Canva Pro experience.
Public relations or media-relations experience.
Experience developing marketing campaigns for startup organizations or new locations.
- Ownership of Work Product =============================
All final content created specifically for CBA under this contract—including graphics, videos, photographs commissioned through the engagement, campaign materials, templates, marketing documents, reports, and associated organizational files—must be made available to CBA through organization-controlled systems.
CBA must retain administrative access to its social-media accounts, advertising accounts, Canva/creative assets where applicable, website accounts, email-marketing platforms, analytics platforms, and other organizational marketing systems.
No CBA account may be controlled exclusively through a contractor's personal email address, phone number, or personal business account.
All account credentials and administrative access must be appropriately transferred/documented upon completion or termination of the engagement.
Confidentiality & Professional Standards
=============================================
The contractor may have access to prospective-family information, internal planning information, recruitment data, unpublished school information, photographs, documents, or other organizational information.
The selected contractor must comply with CBA's confidentiality, data-privacy, branding, records, communications, and applicable student/family privacy requirements.
Content containing students, minors, prospective students, families, or confidential information may only be used when appropriately authorized.
Application Requirements
============================
Applicants should submit:
Resume or professional bio.
Business/LLC name.
Portfolio or examples of prior social-media/content work.
Links to social-media accounts or campaigns previously managed, when available.
Brief statement describing relevant marketing experience.
Examples of short-form video, graphics, or campaigns.
Availability during the six-month engagement.
Confirmation that the applicant can satisfy CBA's W-9 and vendor-documentation requirements.
- Do not submit sensitive tax information or a completed W-9 with the initial application. CBA will request required vendor documentation from the selected contractor during contracting/onboarding.
To Apply: Submit application materials to info@celestebeautyacademy.com
Celeste Beauty Academy, Inc.
Where Beauty and Education Excel.
Flexible work from home options available.
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