Job Opening: Social Media Strategist
Company: VARAÉ Job Type: Full-Time Department: Marketing & Social Media
About VARAÉ
VARAÉ is a modern Ayurvedic wellness brand focused on making everyday wellness accessible, intentional, and relevant to today's lifestyle. We're looking for a creative, strategic, and results-driven Social Media Strategist who can take complete ownership of our social media strategy, content planning, and creative team management.
Key Responsibilities
1. Develop Strategies for Every Social Media Platform
- Create and execute individual, platform-specific social media strategies for Instagram, Facebook, LinkedIn, YouTube, Pinterest, and other relevant platforms.
- Develop monthly and quarterly strategies aligned with brand awareness, audience engagement, follower growth, and business objectives.
- Identify emerging trends, content opportunities, and audience preferences.
- Conduct competitor research and analyse industry trends to improve content performance.
- Ensure every platform has a clear strategy, target audience, content direction, and measurable KPIs.
2. Create & Manage Content Calendars for Every Platform
- Develop and maintain separate, detailed monthly content calendars for every social media platform.
- Plan reels, carousels, static posts, stories, short-form videos, campaigns, and other platform-specific content.
- Ensure content calendars include posting dates, content themes, creative briefs, captions, and campaign objectives.
- Plan content around product launches, seasonal campaigns, important occasions, and trending topics.
- Coordinate content production and ensure all content is created, approved, and published according to schedule.
3. Lead & Manage the Content Creation Team
- Take complete responsibility for managing and coordinating the content creation team.
- Assign daily, weekly, and monthly tasks to content writers, graphic designers, video editors, and content creators.
- Provide detailed creative briefs, content references, and clear execution guidelines.
- Monitor team progress, follow up on deliverables, and ensure deadlines are consistently met.
- Review content quality, messaging, visual consistency, and alignment with brand guidelines before approval.
- Conduct regular brainstorming sessions and guide the team in developing fresh, engaging content ideas.
- Maintain a structured workflow to ensure smooth communication, timely execution, and accountability.
4. Monitor Performance & Optimise Strategies
- Track social media performance, including reach, engagement, follower growth, profile visits, and conversions.
- Prepare weekly and monthly performance reports for each platform.
- Identify high-performing content formats and optimise future content strategies accordingly.
- Collaborate with the paid marketing team to align organic content strategies with advertising objectives.
Requirements
- Proven experience as a Social Media Strategist, Social Media Manager, or in a similar role.
- Strong understanding of platform-specific algorithms, content formats, and audience behaviour.
- Experience developing comprehensive social media strategies and managing multiple content calendars.
- Prior experience leading or coordinating a creative/content team.
- Excellent planning, communication, leadership, and organisational skills.
- Strong understanding of content marketing, brand positioning, and social media analytics.
- Familiarity with tools such as Meta Business Suite, Canva, Notion, Google Sheets, and social media scheduling platforms.
- Ability to manage multiple projects, work under deadlines, and take ownership of deliverables.
What We Expect
We are looking for someone who can think strategically, plan independently, lead a creative team, and take ownership of execution.
This is not just a social media posting role. The selected candidate will be responsible for:
- Strategy: Building and executing a dedicated growth and content strategy for every platform.
- Planning: Creating and maintaining structured, platform-wise content calendars.
- Leadership: Managing the entire content creation team and ensuring timely, high-quality delivery.
- Performance: Continuously analysing results and improving our social media presence.
How to Apply
Interested candidates can share their updated resume, portfolio, and examples of social media strategies or campaigns they have previously managed.
Join VARAÉ and help us build a distinctive, engaging, and meaningful digital presence.
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
Ability to commute/relocate:
- Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Are you an introvert or extrovert?
- How would you rate your English proficiency on a scale of 1 to 10?
Work Location: In person
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