What you'll own
The bar: how you work
This is a 10X role. You run AI across the whole workflow — research, positioning drafts, message testing,
social, asset briefs — and ship at a pace manual work can't reach. In your interview you'll walk us through
your AI stack and show work you've produced with it. This is a builder's role, not a director's — people who
only brief and review aren't a fit.
What you bring
S O F T O B I Z · W E ' R E H I R I N G
Principal Brand Strategist
Location: India (HQ) · Reports to: Leadership · Experience: Up to 8 years
Brand foundation: Own the Softobiz brand — positioning, narrative, and the message architecture every
campaign and page ladders up to.
Brand messaging: Define and guard how we talk about what we do — sharp, outcome-led, enterprisegrade, and consistent everywhere.
Employer brand: Build how Softobiz shows up as a place to work — careers story, culture content, and
presence on LinkedIn and Glassdoor — to power our in-house hiring.
Social presence: Own the brand's organic social strategy and voice across LinkedIn and Instagram,
partnering with content and design on what ships.
System stewardship: Keep the visual and verbal brand system coherent across everything the Principal
Designer and Principal Content Strategist produce.
A track record building and evolving brands for B2B or tech, ideally into AU/US markets.
Real employer-branding experience — you've shaped how a company shows up to talent.
Strong messaging instincts — you turn complex offerings into sharp, human language.
Social-native judgment — you know what earns attention organically on LinkedIn and Instagram.
Demonstrated AI-native workflow: real tools, real shipped output, measurable speed.
Hands-on and self-sufficient — you build the work, not just direct it.
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