Meta Ads and Website Handling Associate
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**Job Overview**
We are seeking a proactive and detail\-oriented **Meta Ads \& Website Handling Associate** to manage and optimize Meta (Facebook \& Instagram) advertising campaigns while ensuring our website remains updated, user\-friendly, and performance\-driven. The ideal candidate should have experience in digital advertising, website content management, conversion tracking, and performance analysis to support lead generation and business growth.
**Roles \& Responsibilities:L**
*Meta Ads Management*
* Create, launch, and manage Meta (Facebook \& Instagram) advertising campaigns. * Monitor campaign performance and optimize ads to maximize ROAS and reduce cost per lead. * Conduct audience research, custom audience creation, lookalike audience setup, and retargeting campaigns. * Perform A/B testing on creatives, copy, and targeting. * Manage advertising budgets and ensure efficient spending. * Generate weekly and monthly campaign performance reports.
*Website Management*
* Update website content, banners, landing pages, blogs, and product/service information. * Ensure website functionality, responsiveness, and user experience across desktop and mobile devices. * Monitor website performance and coordinate with developers for technical improvements. * Implement Meta Pixel, conversion tracking, and event setup. * Confirm orders placed on the website and process them for dispatch. * Maintain website SEO fundamentals, including metadata, image optimization, and content updates.
Analytics \& Reporting
* Track campaign performance using Meta Ads Manager and Google Analytics. * Analyze website traffic, user behavior, and conversion metrics. * Identify opportunities to improve campaign performance and website conversions. * Prepare performance reports with actionable insights.
*Required Skills*
* Experience managing Meta Ads Manager (Facebook \& Instagram Ads). * Knowledge of Meta Pixel, Events Manager, and Conversion API is preferred. * Experience with WordPress, Shopify, Wix, or other CMS platforms. * Basic knowledge of SEO and website optimization. * Familiarity with Google Analytics and Google Search Console. * Strong analytical and reporting skills. * Excellent communication and time management abilities. * Ability to manage multiple projects and meet deadlines.
*Qualifications*
* 1–3 years of relevant experience in Meta advertising and website management. * Meta Blueprint, Google Analytics, or Digital Marketing certifications are an advantage.
*Preferred Qualifications*
* Experience with landing page creation. * Basic knowledge of HTML/CSS. * Experience with Canva, Adobe Photoshop, or similar creative tools. * Familiarity with CRM tools and lead management systems.
Pay: ₹20,000\.00 \- ₹30,000\.00 per month
Benefits:
* Flexible schedule * Paid time off
Experience:
* Meta Sales: 1 year (Preferred)
Work Location: In person
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