Job Title: Paid Media & Performance Marketing Specialist
Employment Type: Permanent
Working Hours: Monday to Friday
Location: Newlands, Cape Town
Job Purpose
The Paid Media & Performance Marketing Specialist is responsible for planning, executing, optimising and reporting on SSISA’s paid digital marketing activities across its portfolio of products, services and business units.
The role focuses on converting marketing investment into measurable business results through effective media buying, audience targeting, creative optimisation, conversion improvement and performance analysis.
Working closely with Marketing, Sales, content, design and business-unit stakeholders, you will ensure that paid campaigns generate high-quality leads, customer acquisition and sustainable return on advertising investment. You will be the primary person responsible for paid customer acquisition, media performance, optimisation, attribution and conversion improvement.
SSISA's current marketing model already combines Google Ads, Meta, LinkedIn, TikTok, YouTube, HubSpot, website and landing-page activity, email, remarketing and campaign reporting, making an integrated performance-marketing capability particularly relevant.
Requirements
Essential Requirements
- 3-year Diploma or Degree in Marketing, Digital Marketing, Communications, Business or a related field.
- Minimum 5 years' relevant digital or performance marketing experience which should include:
- Proven hands-on experience in managing Google Ads and Meta Ads and paid media budgets.
- Strong understanding of performance marketing, conversion funnels, and campaign optimisation.
- Experience working with campaign analytics, landing pages, and conversion optimisation.
- Experience briefing or collaborating with creative teams on performance-focused content.
Preferred Requirements
Qualifications
- Post Graduate Degree in Marketing, Digital Marketing, Communications, Business or a related field.
- Google Ads certification.
- Meta advertising certification.
- 6-7 years’ Experience in:
- Video and multimedia advertising campaigns.
- First-party data, CRM audiences and conversion tracking.
- LinkedIn, YouTube and/or TikTok advertising
- AI within digital marketing and campaign optimisation.
- HubSpot Marketing Hub.
- Strong knowledge of Google Analytics 4 and Google Tag Manager.
Key Performance Areas
1. Paid Media Strategy & Management
a) Plan, implement and optimise paid digital campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, YouTube, and other relevant digital platforms.
b) Manage advertising budgets to maximise lead generation, conversions and return on ad spend.
c) Develop appropriate audience, targeting, remarketing and retargeting strategies.
d) Manage automated and AI-supported campaign formats, including Google Performance Max and Meta Advantage+.
e) Continuously monitor campaign performance and allocate spend towards the strongest-performing channels, audiences and campaigns.
2. Performance & Conversion Optimisation
a) Optimise campaigns against agreed commercial and marketing objectives.
b) Monitor and give input to the customer journey from advertisement through to enquiry, booking, application or sale.
c) Analyse and improve landing pages, calls to action, forms and campaign funnels.
d) Conduct structured A/B testing across audiences, messaging, creative and landing pages.
e) Identify opportunities to improve conversion rates and reduce customer acquisition costs.
3. Creative Performance
a) Collaborate with content creators and designers to develop high-performing advertising assets.
b) Develop performance-driven creative briefs based on campaign insights.
c) Test different video, image, copy, headline, and CTA combinations.
d) Use campaign data to identify the creative approaches most effective for different SSISA audiences and offerings.
e) Assist, where needed, in the development of creative stills and video.
4. Analytics, Attribution & Reporting
a) Track and report on key performance indicators including:
- Cost per click
- Click-through rate
- Cost per lead
- Cost per acquisition
- Conversion rate
- Return on ad spend
- Revenue attributable to campaigns
b) Maintain accurate campaign tracking using GA4, Google Ads, Meta Ads Manager, HubSpot, Google Tag Manager and UTM tracking.
c) Develop clear dashboards and reports that translate marketing performance into actionable commercial insights.
d) Recommend where advertising investment should be increased, reduced, or redirected based on performance.
5. CRM, Data & Marketing Technology
a) Use HubSpot and first-party customer data to improve audience segmentation, targeting, and remarketing.
b) Work with Sales to assess lead quality and downstream conversion.
c) Support effective integration between advertising platforms, landing pages, forms, CRM workflows, and sales pipelines.
d) Identify opportunities for cross-selling, upselling, and customer re-engagement.
6. Innovation & Continuous Improvement
a) Apply AI and automation tools appropriately to campaign management, analysis and creative testing.
b) Stay informed of emerging digital advertising technologies, platform developments, and changing consumer behaviour.
c) Identify and test new opportunities that could improve SSISA's marketing efficiency and commercial performance.
Core Competencies
- Commercial and analytical thinking
- Strong numerical and data interpretation skills
- Performance and results orientation
- Creative judgement
- Digital advertising expertise
- Budget management
- Attention to detail
- Problem solving
- Strong project management
- Ability to manage multiple campaigns simultaneously
- Effective stakeholder communication and collaboration
- Curiosity, experimentation and continuous learning
Closing Date: 13 November 2026
We reserve the right to withdraw this vacancy or discontinue the recruitment process at any stage should operational requirements change. We are under no obligation to make an appointment to the position.
We are an equal opportunity employer, committed to diversity and inclusion; however, preference will be given to Employment Equity candidates in accordance with the Employment Equity Act of South Africa
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