Digital Marketing & Creative Specialist

About Sun Glow

Sun Glow is a Canadian manufacturer of custom window covering solutions, specializing in roller shades, solar shades, motorized systems, and innovative shading products for residential and commercial applications.

We work with window covering dealers, architects, interior designers, contractors, and homeowners across Canada. We are continuing to grow our presence in both the professional and consumer markets through our brands, Sun Glow and Off Cut Shades.

We are looking for a creative, motivated, and versatile Digital Marketing & Creative Specialist to take ownership of our day-to-day marketing initiatives.

This is a hands-on position for someone who enjoys combining creativity with technology and business development. You'll work across social media, graphic design, website content, digital advertising, email marketing, and customer outreach.

We're looking for someone who can take an idea and turn it into a finished campaign, design, or piece of content with minimal supervision.

Key Responsibilities Social Media & Content Creation

• Manage and grow our social media presence across Instagram, Facebook, LinkedIn, Pinterest, and other relevant platforms.
• Develop and maintain a content calendar with consistent, engaging posts.
• Create high-quality photography, short-form videos, Reels, and other visual content.
• Write compelling captions, product descriptions, and promotional copy.
• Showcase products, completed projects, new launches, and company initiatives.
• Monitor engagement, respond to relevant inquiries, and identify opportunities to grow our audience.
• Research industry trends, competitors, and new content ideas.

Graphic Design & Marketing Materials

• Design professional brochures, product catalogues, specification sheets, presentations, advertisements, and promotional materials.
• Develop marketing materials for our sales representatives, dealers, architects, and designers.
• Create email newsletters, product announcements, and digital promotional campaigns.
• Maintain a consistent and elevated visual identity across all marketing channels.
• Assist with product photography, image editing, and promotional video production.
• Prepare artwork for both print and digital applications.

Website Design & Management

• Help maintain, update, and improve our company websites.
• Design attractive website pages, landing pages, banners, and promotional sections.
• Update product information, imagery, descriptions, and other website content.
• Identify opportunities to improve website navigation, usability, and conversion rates.
• Support search engine optimization (SEO), including keywords, metadata, and content improvements.
• Coordinate with developers on larger website improvements and new features.
• Monitor website performance and recommend improvements based on analytics.

Email Marketing & Business Outreach

• Develop and execute email marketing campaigns targeting dealers, architects, interior designers, contractors, and prospective customers.
• Create visually appealing email templates, newsletters, and sales campaigns.
• Help identify and research potential customers, dealers, and business partners.
• Support personalized business development and outreach initiatives.
• Assist with customer re-engagement campaigns, product promotions, and new product launches.
• Maintain organized contact lists and support CRM-based marketing activities.
• Track campaign performance, including open rates, click-through rates, leads, and conversions.

Digital Marketing & Brand Development

• Assist with Google Ads, Meta Ads, and other digital advertising campaigns.
• Develop marketing strategies to increase website traffic, brand awareness, and qualified leads.
• Support promotional activities for both our B2B and direct-to-consumer businesses.
• Conduct market research and monitor competitors.
• Explore new marketing platforms, technologies, and AI-powered tools to improve productivity.
• Track and report on marketing performance, identifying opportunities to improve results.

Qualifications

Required:

• 2+ years of experience in digital marketing, content creation, graphic design, or a similar role.
• Strong graphic design skills and proficiency with Adobe Creative Suite, Canva, Figma, or similar software.
• Experience creating and managing content for multiple social media platforms.
• Experience with website content management and basic web design.
• Strong written communication and copywriting skills.
• Understanding of email marketing, SEO, and digital marketing fundamentals.
• Strong attention to detail and an eye for modern, professional design.
• Ability to manage multiple projects, prioritize tasks, and work independently.
• A portfolio demonstrating previous design, content, and marketing work.

Preferred:

• Experience with WordPress, Shopify, or other website management platforms.
• Knowledge of HTML, CSS, or other basic web development technologies.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
• Photography, videography, and video editing experience.
• Experience working with CRM systems and marketing automation tools.
• Familiarity with AI creative tools and AI-assisted marketing workflows.
• Experience marketing physical products, home improvement products, interior design, or architectural products.
• Experience with B2B marketing and lead generation.

What We're Looking For

The ideal candidate is both creative and technically capable.

You have a strong sense of visual design, understand how to present products professionally, and are comfortable using digital tools to bring ideas to life.

You're equally comfortable designing a brochure, editing a short video, building a landing page, preparing an email campaign, or finding new ways to reach potential customers.

You take initiative, enjoy learning new technologies, and are interested in how marketing contributes to actual business growth.

Most importantly, you are someone who can independently take ownership of projects and deliver polished, high-quality work.

What We Offer

• A full-time position with an established Canadian manufacturer.
• The opportunity to take ownership of a wide range of creative and marketing initiatives.
• Direct involvement in developing and growing multiple brands.
• Exposure to product development, e-commerce, B2B sales, and digital marketing.
• The freedom to introduce new ideas, technologies, and creative approaches.
• Opportunities for professional growth as the company expands.

Pay: $50,000.00-$80,000.00 per year

Benefits:

• Dental care
• On-site parking
• Paid time off
• Work from home

Work Location: In person

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