Senior Manager (Digital Marketing)
Experience: 6–9 Years Department: Marketing / Digital Marketing Position: Senior Manager (Digital Marketing) Location: Pune Employment Type: Full-Time Reporting To: [CEO / Director / CMO]
About the Role
We are looking for an innovative, strategic, and results-driven Senior Manager Digital Marketing to lead our digital marketing function and drive the company's overall online presence, customer acquisition, brand growth, and digital revenue.
The ideal candidate will have 6–9 years of experience in digital marketing, strong team leadership capabilities, a creative mindset, and hands-on expertise across end-to-end digital marketing activities. The candidate should be someone who constantly brings new, innovative marketing ideas and strategies to achieve business objectives.
Key Responsibilities
- Develop and execute the overall digital marketing strategy aligned with business and revenue goals.
- Lead, mentor, and manage the digital marketing team, ensuring productivity, collaboration, and performance.
- Manage end-to-end digital marketing activities including:
- SEO & SEM
- Google Ads and paid advertising
- Social media marketing
- Content marketing
- Email marketing
- Performance marketing
- Lead generation and conversion campaigns
- Website and landing page optimization
- Influencer and affiliate marketing
- Online reputation and brand management
- Marketing automation and CRM campaigns
- Identify and implement innovative and creative marketing ideas, campaigns, and growth strategies.
- Plan and manage digital marketing budgets with a strong focus on ROI and cost efficiency.
- Develop strategies for customer acquisition, engagement, retention, and brand awareness.
- Analyze campaign performance using relevant analytics and marketing tools and take data-driven decisions.
- Track KPIs such as leads, conversions, CAC, ROI/ROAS, website traffic, engagement, and revenue contribution.
- Work closely with sales, business development, creative, product, and other teams to align marketing initiatives with business objectives.
- Stay updated with the latest digital marketing trends, AI tools, platforms, algorithms, and emerging technologies.
- Conduct competitor and market analysis to identify new opportunities.
- Build and execute integrated digital campaigns across multiple channels.
- Develop innovative approaches to improve brand visibility, lead quality, customer engagement, and overall digital performance.
- Prepare regular performance reports and present insights, achievements, and improvement plans to senior management.
Key Skills & Competencies
- Strong team leadership and people management skills.
- Excellent strategic thinking and execution capabilities.
- Highly creative and innovative mindset with the ability to generate new marketing ideas.
- Strong knowledge of end-to-end digital marketing.
- Expertise in performance marketing and lead generation.
- Strong analytical and data-driven decision-making skills.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Strong understanding of customer journeys, funnels, and conversion optimization.
- Ability to work in a fast-paced and target-oriented environment.
- Strong commercial and ROI-focused approach.
Required Experience
- 6–9 years of overall experience in Digital Marketing.
- Proven experience in leading and managing a digital marketing team.
- Demonstrated success in planning and executing end-to-end digital marketing campaigns.
- Experience in developing innovative campaigns that deliver measurable business results.
- Hands-on understanding of major digital marketing channels, analytics, and performance marketing platforms.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- MBA/PGDM in Marketing or Digital Marketing will be an added advantage.
What We Are Looking For
We are looking for a Digital Marketing Leader, not just a campaign manager — someone who can take ownership of the complete digital marketing function, lead a high-performing team, experiment with new ideas, identify growth opportunities, and translate digital initiatives into measurable business results.
Pay: ₹700,000.00 - ₹800,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Provident Fund
Work Location: In person
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