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RPM Lead, OBU, ST, Beijing/Shanghai

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marketingstrategymarket insightsbrand strategyregional executionteam leadershipcross-functional collaborationdata analysis

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Job Description

主要职责

  • 基于区域市场洞察、客户分层及竞争环境分析,制定区域差异化市场策略

  • 将中央品牌策略有效转化为区域可执行方案

  • 主动识别区域业务机会与风险,并提出策略性建议

  • 推动区域市场活动高质量执行,确保与业务目标一致

  • 持续跟踪与复盘执行效果,推动优化与迭代

  • 合理配置区域资源,提升投入产出效率(ROI)

  • 作为中央市场、销售及跨职能团队(SFE、医学、合规等)的关键接口

  • 建立规范化沟通与反馈机制,保障策略一致性与执行敏捷性

  • 提供项目进展、风险与关键决策的清晰可视化

  • 带领并发展RPM团队,打造高绩效团队

  • 培养团队在市场洞察、策略制定及执行管理方面的能力

  • 建立结果导向及责任驱动的团队文化

主要联络人

内部

销售、市场部、SFE、商务、医学事务、注册事务、合规等

外部

服务供应商、HCP等战略合作伙伴

任职要求

教育背景

学士学位或以上,商业管理、市场相关专业等相关领域优先

相关领域工作经验

10年以上医药行业市场或销售经验,具备团队管理经验,熟悉多区域业务管理者优先

专业知识与技能

具备较强的战略思维及策略落地能力

优秀的跨部门协同与影响力(influencing)能力

良好的商业敏锐度及结果导向意识

具有推动变革(Transformation)的经验和能力

较强的数据分析及问题解决能力

流利的英文能力

Locations

CHN - Beijing - CommercialCHN - Shanghai - Commercial

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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TakedaRPM Lead, OBU, ST, Beijing/Shanghai
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