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Job Description
工作职责:
- 分析分管产品的市场推广趋势,为团队推广提供参考依据。
- 制定分管产品的市场推广策略及具体行动计划,提高分管产品的市场价值。
- 组织实施分管产品的市场推广计划,并跟踪计划执行的有效性并不断优化,以支持团队达成指标。
- 组织各类市场活动,提高分管产品的学术形象,并评估营销活动和策略的效果,以不断改进推广工作
- 制定分管产品的年度市场推广费用总体预算,分配和管理市场推广费用,确保对分管产品市场投入的最大产出。
- 为推广团队提供分管产品的市场竞争状况、推广工具应用等相关培训,提高团队对分管产品的了解程度。
- 根据业务策略,开发清晰全面且有吸引力的市场活动,以提升品牌知名度和KOL参与度
- 监督推广材料的制作和分发,确保与品牌形象和策略一致
- 与客户和利益相关者建立强有力的关系,以支持品牌目标实现
Qualifications & Skills:
本科及以上学历,医学、药学或市场营销专业为佳 3-8年以上医药行业市场相关工作经验(高级产品经理8年、产品经理5年、产品副经理3年),有肿瘤领域相关经验 熟练使用计算机办公软件 良好的英语听说读写能力 具有较强的沟通协调能力及组织能力
Locations
Shanghai, ChinaBeijing, China
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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