About the Role:
Develop and implement the overall marketing strategy.
Plan and execute retail marketing campaigns to increase store footfall, customer engagement, and sales in coordination with the marketing agency.
Manage online and offline marketing activities, including digital campaigns, social media, and local-area marketing.
Coordinate with retail stores, marketing agencies, vendors, and brand partners to ensure effective campaign execution.
Oversee social media content, promotional activities, and digital brand communication.
Plan seasonal promotions, festive campaigns, product launches, and in-store marketing initiatives.
Monitor marketing budgets, campaign performance, and return on investment (ROI).
Analyse customer engagement, campaign results, and sales trends to identify improvement opportunities.
Ensure consistent brand positioning and visibility across all marketing channels.
Identify local marketing opportunities, partnerships, and promotional activities to support business growth.
Prepare regular marketing performance reports and present insights and recommendations to management.
Educational Qualification
Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
MBA or postgraduate qualification in Marketing will be an added advantage.
Experience Required
4–10 years of relevant experience in marketing, preferably in retail, consumer goods, lifestyle, electronics, fashion, or distribution businesses.
Experience in planning and executing both digital and offline marketing campaigns
Required Skills
Strong marketing strategy and campaign planning skills.
Good understanding of digital marketing, social media platforms, and online advertising.
Knowledge of retail marketing, customer engagement, and brand promotion.
Strong communication, coordination, and interpersonal skills.
Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and social media insights.
Experience working with external marketing or advertising agencies.
Interested candidates can share the resumes
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
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