Strategic Marketing Manager

About the role

**ABOUT TALON.ONE:**

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise\-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.

Today, over 250 of the world's most\-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

### **ABOUT US:**

Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise\-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most\-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

### **ABOUT THE ROLE:**

Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point\-of\-view into messaging and positioning, and how to equip GTM teams to carry that message to market.

The Strategic Marketing team is a 'hub' in our hub\-and\-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing's industry thought leaders and those teams as we take a tailored message to our key ecosystems.

This is a full\-time role based in Berlin, Germany.

**ONCE YOU ARE HERE YOU WILL:**

* Translate overarching market narratives into assets \& activations for use across GTM * Tailor campaign messaging to ecosystems, partners, verticals, and personas * Develop strategy and high\-impact content for educational series and flagship events like NRF, ShopTalk, and our owned event series, INCENTIVIZE * Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives * Collaborate across product marketing, brand, partnerships, and demand generation teams to nail our campaign messaging wherever it shows up

**WHAT WE NEED YOU TO BRING TO THE TABLE:**

* Proven B2B marketing experience across content strategy, content marketing, or product marketing roles * Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech * Track record of building standout messaging and orchestrating successful campaigns tied to major industry events like ShopTalk and NRF * Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content * Strong project management skills and comfort working horizontally across multiple stakeholders without needing direct ownership over execution * High\-energy, collaborative mindset with the hustle required to thrive in a fast\-paced environment

**WHAT'S IN IT FOR YOU:** * €1,000 annual learning budget and free German language courses to boost your skills * 30 days of annual leave, plus extra paid days for your birthday and moving day * Home office setup budget, a monthly home office allowance * Freedom to work from abroad for up to 90 days worldwide! * Mental health support with nilo.health and a discounted Urban Sports Club membership * 20% company subsidy on your pension contributions * Subsidised BVG public transport ticket and a dog\-friendly Berlin office where your furry friend is welcome * Lease your ideal bike through BusinessBike