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5+ years of experience in Consumer Goods Industry; food/beverage industry experience strongly preferred.
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Bachelor’s Degree in Business, Marketing, or Commercial Strategy.
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Advanced Microsoft Office skills.
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Excellent communication skills, including conducting presentations.
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Analytical skills in strategic and sales planning.
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Self-starter and able to work independently.
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Results oriented, attention to detail with a sense of urgency.
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Broad understanding and ability to interpret syndicated data (e.g., Nielsen data).
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Written and verbal fluency in Spanish/English required.
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Ability to travel 60% of the time.
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Must reside in Guatemala City, Guatemala.
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Conduct store audits, route rides, and POS inspections across Traditional and Modern Trade to enforce availability, optimal pricing, and Picture of Success (PicOS) visibility standards.
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Pitch actionable trade initiatives, new product formats, and joint annual volume targets directly to bottler CEOs, GMs, and commercial leaders.
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Onboard high-potential distribution partners, launch channel-specific programs, and leverage Nielsen & Licensee’s data to capitalize on regional growth opportunities.
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Direct trade promotional budgets to maximize ROI, oversee monthly performance reviews (MBRs), and manage licensing, regulatory, and Tampico Beverages Inc. corporate reporting.
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