Job Description – Twilio Segment CDP Lead / Architect (Enterprise Implementation)
Role Overview
We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise-scale CDP implementations using Twilio Segment. This role will drive end-to-end customer data enablement across ingestion, identity resolution, governance, and real-time activation.
The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.
Key Responsibilities
1. Segment CDP Implementation & Configuration
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Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments
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Enable data ingestion via SDKs, APIs, and third-party integrations
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Implement tracking plans, Protocols, and schema validation for data governance
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Build custom integrations using Segment Functions and APIs
2. Identity Resolution & Profile Management
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Design and implement customer identity graphs across digital and offline channels
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Enable real-time identity stitching using identify() and alias() models
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Manage unified customer and prospect profiles for activation and analytics
3. Cloud Data Platform Integration (AWS)
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Architect data flows between Segment and cloud platforms (S3, Redshift)
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Implement structured and raw data pipelines, schema design, and lifecycle policies
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Enable Reverse ETL pipelines for downstream activation and enrichment
4. Data Activation & Integration
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Enable real-time integrations with marketing and decisioning systems
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Support event-driven architectures for personalisation and campaign activation
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Implement low-latency pipelines for real-time use cases
5. Data Governance, Privacy & Compliance
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Implement PII detection, masking, and enforcement mechanisms
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Configure consent management and data privacy workflows
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Ensure compliance with global and local data protection regulations
6. Enterprise Integration
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Integrate Segment with identity, observability, and ITSM systems
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Enable multi-channel data ingestion across web, mobile, CRM, and contact centre systems
7. DevOps & Operations
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Implement CI/CD and Infrastructure-as-Code for Segment configurations
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Enable monitoring, alerting, and observability for data pipelines
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Establish operational support models and governance frameworks
Required Skills & Experience
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5–10 years of experience in CDP, Data Engineering, or MarTech platforms
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Hands-on experience with Twilio Segment or similar CDP tools
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Strong expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)
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Experience with APIs, event streaming (Kafka), and integration patterns
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Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns
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Experience in implementing data governance and privacy controls
Nice to Have
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Experience with marketing automation or decisioning platforms
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Exposure to identity platforms (CIAM) and customer analytics tools
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Background in telecom, finan cial services, or regulated industries
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Familiarity with Infrastructure-as-Code (Terraform) and CI/CD pipelines
Key Attributes
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Strong problem-solving and analytical thinking
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Ability to translate business requirements into technical solutions
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Excellent stakeholder communication and collaboration skills
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Ability to operate in complex, multi-system enterprise environments
Location
Flexible / Hybrid working model
Location
Sydney Job Function TECHNOLOGY Role Engineer Job Id 422825
Desired Skills
DevOps
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