Twilio Segment CDP Lead
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Job Description – Twilio Segment CDP Lead / Architect (Enterprise Implementation) Role Overview We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise\-scale CDP implementations using Twilio Segment. This role will drive end\-to\-end customer data enablement across ingestion, identity resolution, governance, and real\-time activation.
The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations. Key Responsibilities 1\. Segment CDP Implementation \& Configuration * Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments
* Enable data ingestion via SDKs, APIs, and third\-party integrations
* Implement tracking plans, Protocols, and schema validation for data governance
* Build custom integrations using Segment Functions and APIs
2\. Identity Resolution \& Profile Management * Design and implement customer identity graphs across digital and offline channels
* Enable real\-time identity stitching using identify() and alias() models
* Manage unified customer and prospect profiles for activation and analytics
3\. Cloud Data Platform Integration (AWS) * Architect data flows between Segment and cloud platforms (S3, Redshift)
* Implement structured and raw data pipelines, schema design, and lifecycle policies
* Enable Reverse ETL pipelines for downstream activation and enrichment
4\. Data Activation \& Integration * Enable real\-time integrations with marketing and decisioning systems
* Support event\-driven architectures for personalisation and campaign activation
* Implement low\-latency pipelines for real\-time use cases
5\. Data Governance, Privacy \& Compliance * Implement PII detection, masking, and enforcement mechanisms
* Configure consent management and data privacy workflows
* Ensure compliance with global and local data protection regulations
6\. Enterprise Integration * Integrate Segment with identity, observability, and ITSM systems
* Enable multi\-channel data ingestion across web, mobile, CRM, and contact centre systems
7\. DevOps \& Operations * Implement CI/CD and Infrastructure\-as\-Code for Segment configurations
* Enable monitoring, alerting, and observability for data pipelines
* Establish operational support models and governance frameworks
Required Skills \& Experience * 5–10 years of experience in CDP, Data Engineering, or MarTech platforms
* Hands\-on experience with Twilio Segment or similar CDP tools
* Strong expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)
* Experience with APIs, event streaming (Kafka), and integration patterns
* Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns
* Experience in implementing data governance and privacy controls
Nice to Have * Experience with marketing automation or decisioning platforms
* Exposure to identity platforms (CIAM) and customer analytics tools
* Background in telecom, finan cial services, or regulated industries
* Familiarity with Infrastructure\-as\-Code (Terraform) and CI/CD pipelines
Key Attributes * Strong problem\-solving and analytical thinking
* Ability to translate business requirements into technical solutions
* Excellent stakeholder communication and collaboration skills
* Ability to operate in complex, multi\-system enterprise environments
Location Flexible / Hybrid working model Location Sydney Job Function TECHNOLOGY Role Engineer Job Id 422825 Desired Skills DevOps
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