Department: Paid Media
Experience: 1–2 years
Location: Gurgaon
Employment Type: Full-time
Job Summary
We are looking for a creative and performance-oriented Content Writer to join our Paid Media team. The ideal candidate will be responsible for developing compelling, engaging, and conversion-focused content for paid digital campaigns across platforms.
The candidate should have strong writing and editing skills, a good understanding of digital advertising and audience behaviour, and the ability to create content that aligns with campaign objectives, brand guidelines, and performance goals.
Roles & Responsibilities
- Create engaging and conversion-focused content for paid media campaigns across digital platforms.
- Write ad copies, headlines, descriptions, social media copies, landing page content, and other campaign assets as required.
- Develop content aligned with campaign objectives, target audiences, brand tone, and key messaging.
- Collaborate closely with Paid Media Managers, Performance Marketers, Designers, and Account Teams to develop effective campaign creatives and messaging.
- Conduct basic research on target audiences, competitors, industries, and market trends to develop relevant content.
- Optimize content based on campaign performance, audience engagement, and conversion data.
- Ensure all content is grammatically correct, clear, concise, and aligned with brand guidelines.
- Apply SEO and digital content best practices wherever relevant.
- Create multiple copy variations for A/B testing and performance optimization.
- Support the team in developing content strategies and messaging frameworks for different campaigns and clients.
- Stay updated with digital marketing trends, advertising formats, platform updates, and emerging content practices.
- Manage multiple content requirements simultaneously while ensuring timely delivery and quality.
Required Qualifications & Skills
- 1–2 years of experience in content writing, copywriting, digital marketing, or a similar role, preferably within a Paid Media or digital marketing environment.
- Strong writing, editing, proofreading, and communication skills.
- Good understanding of digital advertising and performance marketing concepts.
- Ability to write concise, engaging, and persuasive copy focused on user action and conversions.
- Basic understanding of SEO and keyword optimization.
- Strong research and content ideation skills.
- Ability to understand different target audiences and adapt writing styles accordingly.
- Good attention to detail and ability to maintain consistency in brand tone and messaging.
- Ability to work in a fast-paced environment and manage multiple deadlines.
- Strong collaboration skills and ability to work effectively with cross-functional teams.
Preferred Qualifications
- Experience working on paid social, Google Ads, display, or other performance marketing campaigns.
- Familiarity with platforms such as Meta Ads, Google Ads, LinkedIn Ads, or similar advertising platforms.
- Experience creating content for multiple brands, industries, and target audiences.
- Understanding of content performance metrics such as CTR, engagement, conversion rate, and ROAS will be an advantage.
- Experience with AI-assisted content tools while maintaining originality, accuracy, and brand consistency.
What We’re Looking For
- A strong command of language with a sharp eye for detail.
- A creative thinker who can turn campaign objectives into compelling copy.
- Someone who understands that good content is not just about writing well, but also about driving engagement and results.
- A proactive team player who can take feedback positively and continuously improve content based on campaign performance.
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