Department
Australian Programs Team (APT)
Location (Blackburn/Hybrid working
model)
Reports To Supporter Engagement Manager Direct Reports None
Type Full Time (35 hours p/w) Travel None
Position Purpose
Tearfund is a movement of Christians working in partnership to end poverty and tackle injustice. We believe
in the power of digital to connect people with the transformative work of our global partners. As the
Digital Marketing Specialist, you will lead the strategy and execution of Tearfund’s digital content and
marketing – equipping and inspiring Christians in Australia to make biblically shaped responses to poverty,
grounded in faith and action.
This position provides strategic subject-matter expertise and leadership within the Communications and
Marketing team – helping Tearfund fulfil its mission. It translates Tearfund’s campaign messaging into
compelling, fit-for-purpose digital content across channels like social media, email and web, and brings
creative insight and data-driven thinking to grow Tearfund’s digital presence, expand our reach, and
strengthen engagement across giving, advocacy, and prayer.
Position Accountabilities
Accountability Outcome
Tearfund Mission and Values
This position supports Tearfund’s
Australian Program strategy to inspire
and equip Christians in Australia to
make biblically shaped responses to
poverty and injustice.
Digital strategies and activities enhance
Tearfund’s unique brand position in
alignment with its Christian ethos and
mission.
Essential
Digital Campaign Management
1. Support the development and
implementation of Tearfund’s Digital
Strategy, focusing on digital
marketing and supporter experience.
2. Lead and develop digital campaign
strategies that support Tearfund’s
fundraising, marketing, advocacy
and engagement goals.
1. Digital Strategy aligns with
broader Communications and
Marketing goals and supports
Tearfund’s mission in a digital-
first world.
2. Digital content and marketing
plans enable the achievement of
agreed strategic APT goals through
creative, engaging and
empowering content and
campaigns.
15%
Last Updated: Sep 2026
Accountability Outcome
3. Develop and implement annual
digital content and marketing
plans that are aligned with the
overall
Marketing and Content plans,
ensuring activities complement and
strengthen Australian Program
activities.
4. Work collaboratively with the
Supporter Journey Manager to
ensure that the digital user
experience seamlessly integrates
within the overall Australian
Program Team supporter journey
framework.
3. The digital user experience
effectively interacts with offline
touchpoints to introduce people
to Tearfund and provides
opportunity for deeper, long-
term relationships.
Design & Delivery
1. Champion Tearfund’s digital voice
and oversee integrated marketing
campaigns from conception to
completion, translating campaign
messaging into compelling, fit-for-
purpose digital content across
channels like social media, email
and web.
2. Apply data-driven insights to
optimise digital performance,
inform strategy, and demonstrate
impact. Confidently interpret data
from tools such as Google Analytics,
Meta Ads Manager, Google Ads, and
more.
3. Manage and deliver effective email
marketing campaigns through
Ortto, using segmentation, testing
and analysis to improve
engagement and supporter
conversion
4. Oversee social media presence and
engagement.
5. Prepare reports, identify trends and
insights and optimise spend and
performance in line with strategic
and budget requirements.
6. Identifying emerging trends,
technologies and opportunities,
including AI-enabled marketing
tools.
1. Digital marketing is innovative,
user- focused, and strengthens
Tearfund’s leadership in the NFP
space via creative and engaging
content and supporter
experiences.
2. Campaigns are audience-focused,
measurable, and impactful.
3. Tearfund website, EDM’s and social
media provide clear pathways in
communicating Tearfund’s message
and achieving our strategic
outcomes.
4. Social media reach and
engagement grow through active
management.
5. Key trends and insights are
identified, shared and
incorporated into ongoing digital
marketing plans and activities.
6. Tearfund’s digital presence is
enhanced and optimised through
use of emerging tools.
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Last Updated: Sep 2026
Accountability Outcome
Digital Content Creation
1. Work collaboratively with the
Communications and Marketing
team to create digital content pieces
to support Tearfund campaigns and
brand marketing across key
channels including social media,
web, and email
2. Ensure all web content is optimised
for SEO and aligns with Tearfund’s
overarching digital strategy
3. Work with key internal and external
leaders and influencers in the
creation and sourcing of key content
pieces.
4. Provide end-to-end management of
brand content (photography,
videography, editing and campaign
storytelling) alongside performance
analysis to continuously optimise
reach and engagement.
1. The Communications team
produces high-quality digital
content for a range of audiences
across platforms in line with
Tearfund strategy and values.
2. Web content consistently ranks
well in search engines, increases
organic traffic, and reinforces
Tearfund’s digital presence and
strategic messaging.
3. Strong relationships with
influencers enhance content
quality and reach.
4. Content standard is consistent,
excellent and aligned with brand
and style guides.
35%
Learning and Systems
1. Create and maintain relationships
with key internal and external
stakeholders.
2. Lead a culture and practice of
learning and growth through the
facilitation of training, personal
development and sharing within the
team and wider department.
3. Participate in formal and informal
learning opportunities to discover
new, emerging and established
principles to effectively engage
supporters.
1. Key stakeholder relationships are
built on strong communication,
trust and shared values.
2. Tearfund continues its strong
growth in capacity and expertise
as a ‘digital first agency’, directly
contributing to wider
organisational objectives
3. New insights and skills are applied
to enhance digital engagement
strategies, contributing to
innovation and continuous
improvement across the team.
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Last Updated: Sep 2026
Organisational Citizenship
1. Role model Tearfund’s Christian values
and be a positive example for both
supporters and Tearfund staff.
Participate in the spiritual life of
Tearfund.
2. Work collaboratively with team
members and participate in
cross- departmental working
groups and other activities as
approved by your supervisor.
3. Promote a culture which is founded
upon respect (including cultural
safety) and safeguarding of children
and adults at risk, by fulfilling specific
child safe duties as applicable to
your role, promoting cultural safety
and respect, managing any abuse or
harm risks through screening,
training, and supervision
requirements.
1. Tearfund’s Christian values are
demonstrated and stakeholders
experience excellence in
engagement. Staff actively
participate in spiritual rhythms
of Tearfund – including biblical
reflection, prayer, the annual
Staff Gathering and other
gatherings or events. Provide
prayer support to Tearfund
People as appropriate.
2. All staff model a ‘One Tearfund’
approach to work. Working
group contributions are
delivered as agreed to support
organisational goals.
3. Participate in learning and
development which supports
Tearfund culture and safety.
Ensure that activities are
appropriately conducted in line
with respect, cultural safety, and
child safeguarding.
Organisational
Citizenship is
required to be
always
demonstrated,
with specific
activities taking
approx. 5% of
time.
Position Requirements
Must Have o Strong commitment to Tearfund’s Christian mission, values and ethos which is
demonstrated through personal actions and engagement.
o 5+ years’ experience in digital marketing and campaign management, with a proven
track record of delivering strong results.
o Digital communications experience in the ‘for purpose’ or not for profit sector’ – you can
demonstrate your experience and audience understanding around influencing
Australian Christians and the wider Australian audience to act and support a donation-
funded organisation like Tearfund.
o Comfortable and fluent in the digital landscape (i.e. Instagram and comparable
channels) – you will be able to demonstrate a good working knowledge of a range of
digital platforms and tools: GA4, Canva, email and marketing automation like Ortto,
social media management, and emerging AI tools.
o Deep understanding of digital advertising and performance marketing. You know how
to create, manage and optimise paid campaigns across platforms like Meta, Google
and Microsoft, and how to interpret performance data to improve ROI.
o You are a digital content creator. You know how to craft content that cuts through
online, whether it’s an Instagram reel, infographic, or short-form video script. You have
a strong grasp of what works on each platform and how to adapt messages to suit.
o You know how to translate and shape key messages and existing case studies into
engaging content across social, email and web.
o You are a creative thinker with fresh energy. You can demonstrate originality and
bold thinking in your previous work, always looking for new ways to cut through the
noise. You’re not afraid to try something different, test ideas, and push boundaries to
create content and campaigns that inspire action.
o You are data driven. You get energised by seeing results, demonstrated by
measuring, monitoring and reporting on Google analytics, social media and email
analytics.
Last Updated: Sep 2026
o You are up to date with digital trends and use of emerging technologies, including AI (and
its potential impact on areas like SEO), and other emerging digital tools and how these
can enhance content creation and campaign performance.
o You have excellent self-management skills with a track record of demonstrating
learning, flexibility and resilience. You can showcase your ability to work proactively,
independently as well as collaboratively.
o You have advanced personal communication, self-management and interpersonal skills
– this role relies on your ability to influence and work with multiple stakeholders.
o Bachelors or higher level degree in marketing, communication or related field.
Highly Regarded o Experience creating interactive digital content or motion graphics animation is
highly regarded
Role Duties and
Hours of Work:
o While staff are not required to respond to unreasonable out of hours contact,
Tearfund works in the International Aid Sector and the nature of this work includes
attention to matters in diverse time zones, and engagement with stakeholders such
as volunteers, supporters and partners at times which may be outside of standard
Australian business hours. There may be times when this role will need to reasonably
respond to or carry out role duties outside of standard business hours, such as;
o Carrying out core role responsibilities such as social media monitoring during
peak times of engagement.
o “On call” responsibilities from time to time which will require the staff member
to be contactable outside of standard working hours to manage role
responsibilities such as in the launching of an emergency appeal or capturing
content at events.
o requiring the staff member to be contactable in emergency situations which pose
a threat to the safety of Tearfund staff, data or systems.
Working Environment Role Expectations
Safety and Conduct
1. Tearfund’s Code of Conduct and policies set expectations for all our staff.
2. Everyone at Tearfund is responsible for workplace safety both in terms of their own behaviour and taking
action to resolve safety issues they become aware of.
3. Workplace safety may include the need for vaccination from time to time. There are many roles within
Tearfund where it is lawful and reasonable to require vaccination (subject to medical advice) due to the
nature of the work. The need for vaccination is assessed based on role responsibilities and work health
safety considerations. This role has been assessed as requiring vaccinations.
4. Tearfund is committed to the well-being and protection of children, the prevention and zero tolerance of
any form of sexual exploitation, abuse, racism, bullying or harassment. Tearfund uses child-safe
recruitment and
screening practices and requires staff to complete ongoing due diligence checks such as a Working with
Children Check and/or National Police Check and to advise Tearfund of any changes to their circumstances in
Safeguarding related offences during the term of their engagement.
Diversity, Inclusion & Gender Justice
5. Tearfund promotes and encourages a diverse and inclusive workforce and an environment of mutual learning,
respect, dignity, and an appreciation of difference and other perspectives. Each staff member is expected to
demonstrate a commitment to inclusion, gender justice and equality.
Commitment
6. We expect that staff and volunteers will act on any concerns or incidents in accordance with Tearfund policies
and guidelines. Specifically, the Digital Marketing Specialist will always carry out their responsibilities with due
regard to Tearfund Australia's Code of Conduct and Safeguarding Policies and Guidelines.
Last Updated: Sep 2026
Key Position Relationships
Internal External
o Supporter Engagement Manager
o Head of Communications & Marketing
o Communications & Marketing Team
o Australian Program Team
o Digital Services Team
o Tearfund supporters, partners and donors
o External content contributors
o Digital or
Communications
agencies/consultants
Tearfund Mission
Tearfund Australia is a Christian development, relief and advocacy organisation responding to global poverty
and injustice. Our vision is for a just and compassionate world in which all people have the opportunity to
achieve their God-given potential. We will:
o Inform, challenge and empower Australian Christians to make biblically shaped responses to poverty
and injustice.
o Support community-based Christian groups, churches and mission organisations around the world as they
work holistically with poor communities in development, relief and advocacy.
o Adhere to biblical teaching and evaluate our work and attitudes in its light.
o Maintain a low-cost administration regime in order to maximise the funds allocated to project partners.
Tearfund Values
As a faith-based Christian organisation, Tearfund Australia seeks to adhere to biblical teaching and evaluate work and
attitudes in its light. Consequently, Tearfund Australia aspires to the following values:
A commitment to the poor
A commitment to the whole
person A commitment to justice
A commitment to prayer
A commitment to relationships
A commitment to participation
A commitment to excellence
A commitment to learn from
others A commitment to
collaboration
A commitment to accountability
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