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Technology & Digital Operations Specialist

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Company: OYA Infracon Pvt. Ltd.

Department: Technology, Digital & Business Operations

Employment Type: Full-Time

Experience: 1–4 Years

Job Location: Kolkata, West Bengal

Work Mode: On-Site

Salary: ₹15,000 – ₹20,000 per month (negotiable based on experience, skills & interview performance)

About OYA Infracon

OYA Infracon Pvt. Ltd. is a growing real estate development company based in Kolkata, with a focus on technology-driven construction, real estate and business operations.

We are building an integrated digital ecosystem around our businesses, including websites, internal management systems, digital marketing, automation, CRM, AI tools and technology-enabled business processes.

We are looking for a highly capable, hands-on and multi-skilled Technology & Digital Operations Specialist who can take ownership of our complete technical and digital ecosystem.

This is a key position in our organization and will work closely with the management team.

About the Role

We are looking for someone who is not limited to a single technical skill.

The ideal candidate should be comfortable working across:

  • WordPress website development

  • Custom website functionality and troubleshooting

  • Technical tools and software

  • Automation and integrations

  • Social media management

  • Content and creative development

  • Digital marketing

  • SEO

  • AI tools and AI-assisted workflows

  • Basic graphic/video content creation

  • Website performance, security and maintenance

The candidate should be a self-learner, problem solver and execution-oriented person who can research new technologies and implement solutions independently.

Key Responsibilities

1. WordPress Website Development & Management – Core Responsibility

  • Develop, maintain and manage company WordPress websites.

  • Work extensively with WordPress, Elementor and related WordPress plugins.

  • Create and modify pages, layouts, forms, dynamic content and website functionality.

  • Manage Custom Post Types, custom fields, taxonomies, relationships and dynamic content.

  • Work with plugins such as JetEngine, JetFormBuilder and other WordPress tools.

  • Troubleshoot website errors, plugin conflicts, layout issues and functionality problems.

  • Implement custom CSS, HTML, JavaScript and PHP wherever required.

  • Make website customizations beyond standard page-builder functionality.

  • Optimize website performance, responsiveness and user experience.

  • Manage website backups, updates, security and maintenance.

  • Handle hosting/server-related basic technical tasks.

  • Identify and resolve technical issues independently.

2. Technical Tools, Software & Automation

  • Set up, configure and manage various business tools and software.

  • Manage integrations between websites, CRM, forms, payment systems, automation platforms and other business applications.

  • Work with APIs, webhooks and basic automation wherever required.

  • Understand and troubleshoot data flow between different platforms.

  • Learn and implement new software/tools as the company adopts them.

  • Maintain documentation of important technical configurations and workflows.

  • Research new tools that can improve business productivity and automation.

3. Social Media Management

Manage the company's social media presence across platforms such as:

  • Instagram

  • Facebook

  • LinkedIn

  • YouTube

  • Other relevant platforms

Responsibilities include:

  • Plan and create regular social media content.

  • Create attractive posts, carousels, infographics and promotional creatives.

  • Create short-form videos/Reels/Shorts.

  • Identify trending content formats and relevant trends.

  • Develop content ideas suitable for the company's industry.

  • Schedule and publish content.

  • Maintain a consistent brand identity.

  • Monitor engagement and performance.

  • Assist in developing social media campaigns.

  • Research competitors and industry trends.

4. SEO – On-Page & Off-Page

  • Perform keyword research.

  • Implement on-page SEO for company websites.

  • Optimize page titles, meta descriptions, headings, URLs and internal linking.

  • Optimize website content for search engines.

  • Identify technical SEO issues.

  • Improve website indexing and search visibility.

  • Monitor Google Search Console and Google Analytics.

  • Conduct competitor SEO research.

  • Develop and execute basic off-page SEO strategies.

  • Research and build quality backlinks through legitimate methods.

  • Track keyword rankings and SEO performance.

  • Continuously research current SEO practices and algorithm changes.

5. AI Tools & AI-Based Workflows – Important

The candidate should be enthusiastic about Artificial Intelligence and emerging AI tools. Responsibilities may include:

  • Researching and using new AI tools for business.

  • Using AI for content creation, image generation, video creation and editing.

  • Using AI for research, data analysis and productivity.

  • Creating AI-assisted marketing workflows.

  • Using AI for SEO and content optimization.

  • Exploring AI automation and AI-powered business tools.

  • Identifying repetitive tasks that can be automated using AI.

  • Helping the company adopt useful AI technologies.

  • Continuously learning new AI tools and technologies.

The candidate is expected to keep learning because AI tools and digital technologies are continuously evolving.

6. Digital Marketing & Campaign Support

  • Assist in planning and executing digital marketing campaigns.

  • Create campaign creatives and supporting content.

  • Manage basic campaign-related technical requirements.

  • Coordinate website landing pages, forms and lead-generation systems.

  • Track campaign performance and identify areas for improvement.

  • Assist with lead-generation and conversion optimization.

7. Website & Digital Security

  • Keep websites, plugins and systems updated.

  • Identify basic security vulnerabilities.

  • Manage website backups and recovery processes.

  • Monitor unusual website behavior or technical issues.

  • Follow good practices for passwords, access control and account security.

Required Technical Skills

Must-Have

  • WordPress

  • Elementor

  • HTML

  • CSS

  • Basic JavaScript

  • Basic PHP

  • WordPress troubleshooting

  • Website hosting & domain management

  • SEO fundamentals

  • Social media management

  • Content creation

  • AI tools

  • Basic digital marketing knowledge

Strongly Preferred

  • JetEngine / Crocoblock

  • JetFormBuilder

  • WordPress Custom Post Types

  • Custom Fields & Taxonomies

  • WordPress Hooks

  • API & Webhook concepts

  • CRM integrations

  • Automation platforms

  • Google Analytics

  • Google Search Console

  • Meta Business Suite

  • Meta Ads Manager

  • Canva / Figma

  • Video editing tools

  • AI image/video generation tools

  • Basic server/hosting management

  • Website speed optimization

Candidate Profile

We are looking for a person who is:

  • Highly curious and willing to learn

  • Hands-on and execution-oriented

  • A good problem solver

  • Comfortable researching solutions independently

  • Able to work on multiple technical and digital tasks

  • Interested in new technology and AI

  • Able to understand business requirements and convert them into practical solutions

  • Capable of working independently with minimum supervision

  • Detail-oriented and responsible

  • Good at troubleshooting

  • Comfortable working in a growing company where responsibilities may evolve

Important: Who Should Apply?

This position is particularly suitable for someone who considers themselves a:

“Tech + Digital + AI all-rounder”

A candidate does not need to be an expert in every single area from Day 1. However, the candidate must have strong technical fundamentals, a willingness to learn quickly and the ability to independently research and implement solutions.

Candidates who only know basic social media posting or basic WordPress page editing without technical troubleshooting/development capability are not suitable for this position.

Similarly, candidates who only know coding but have no interest in digital marketing, SEO, social media and AI tools may not be the ideal fit.

Educational Qualification

  • Bachelor's degree/diploma in Computer Science, IT, Digital Marketing, Computer Applications or a related field is preferred.

  • Candidates from other educational backgrounds may also apply if they have strong practical skills and relevant experience.

Experience

Preferred: 1–4 years of relevant experience.

Freshers with exceptional practical knowledge, projects, certifications, portfolios or demonstrated technical abilities may also be considered.

Portfolio / Practical Work

Candidates with any of the following will have an advantage:

  • WordPress websites they have developed or managed

  • Custom WordPress projects

  • SEO projects

  • Social media pages they have managed

  • Digital marketing campaigns

  • Automation/integration projects

  • AI-based projects

  • Graphic/video content portfolios

  • GitHub or other technical portfolios

Candidates are encouraged to provide links to their previous work/portfolio.

What We Expect From You

You should be someone who can receive a requirement such as:

“We need this functionality on our website.”

and then independently:

1. Understand the requirement

2. Research the best solution

3. Identify the required tool/plugin/technology

4. Implement the solution

5. Test it

6. Troubleshoot any problems

7. Deploy it properly 8. Maintain it afterward

We value practical problem-solving ability more than certificates alone.

What We Offer

  • Opportunity to work across technology, digital marketing and AI.

  • Exposure to real-world business technology implementation.

  • Opportunity to work directly with management.

  • Scope to take ownership of the company's digital ecosystem.

  • Opportunity to learn and implement new AI and automation technologies.

  • Growth opportunity in a rapidly developing organization.

  • Performance-based career growth and salary revision.

How to Apply

Interested candidates can apply with:

  • Updated Resume/CV

  • Portfolio / Previous Work (if available)

  • Links to websites developed or managed

  • Social media pages managed (if applicable)

  • SEO projects (if applicable)

  • Details of technical skills

  • Expected salary

  • Notice period / availability

Candidates with strong practical knowledge and a “learn, research and solve” mindset are highly encouraged to apply.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

  • Flexible schedule
  • Work from home

Work Location: In person

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