Digital Marketing & Growth Lead
Job Description
Location: Remote | Type: Full-time | Reports to: Founder / Managing Director
About Tesha
Tesha is a Singapore-headquartered international B2B trading company covering wood products, building materials, industrial raw materials and agricultural commodities. We work with buyers, suppliers and partners across multiple international markets. Role Summary We are hiring a Digital Marketing & Growth Lead to own our digital marketing function end to end. You will set the strategy, rebuild our website and search presence, run LinkedIn and email lead generation, track results, and manage the agencies and freelancers who support you. This is an ownership role, not a social media role. You will be measured on qualified B2B enquiries, not posts published.
Key Responsibilities
Strategy: Define our ideal customer profile, positioning and a quarterly digital marketing plan with clear targets.
Website: Lead the redesign and relaunch of our website, from audit and brief to launch, and own it afterwards.
SEO and AI search: Own technical and on-page SEO, keyword and content strategy, and make our content discoverable in AI-driven search.
Content and LinkedIn: Own the content calendar and our LinkedIn presence; write or direct key content and approve all creative.
Lead generation: Run LinkedIn and email outreach to new buyers, manage prospect list quality, and track every lead from first touch to handover to sales.
Campaigns: Plan digital campaigns for trade shows, new markets and product launches.
Analytics: Set up tracking, dashboards and KPIs; deliver a monthly performance report with clear recommendations.
External partners: Select, brief and manage web developers, designers, SEO specialists and other vendors; own the marketing budget.
Digital assets and brand: Keep control of all domains, accounts and access, and maintain consistent branding across channels.
Collaboration: Work closely with sales and product teams to improve lead quality and followup.
Requirements:
Atleast 2 years in digital marketing or growth.
Proven experience running a website redesign or relaunch with an external team.
Hands-on experience with LinkedIn marketing, email outreach and a CRM.
Experience managing agencies or freelancers, including scoping, briefing and performance reviews.
Ability to connect marketing activity to leads, pipeline and cost per lead.
Coordinate website updates, SEO, landing pages, analytics and digital campaigns.
Excellent written and spoken English; comfortable working independently with international teams.
Prepare monthly performance reports covering KPIs, website traffic, SEO, lead generation, campaign results and agency performance.
Identify gaps, recommend corrective actions and improve marketing processes.
Support trade-show promotion, new-market campaigns and international businessdevelopment initiatives.
Explore suitable AI, automation, CRM and reporting tools to improve efficiency
What We Are Looking For
The ideal candidate will be:
- Proactive and highly organised.
- Comfortable holding agencies accountable in a professional manner.
- Detail-oriented without losing sight of commercial objectives.
- Able to convert marketing activity into measurable business outcomes.
- Confident communicating with senior management.
- Capable of managing several projects and stakeholders at the same time.
- Practical, solution-oriented and comfortable working in an entrepreneurial environment.
Pay: ₹600,000.00 per year
Work Location: Remote
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