Job Description – Brand Designer
Company: The 1970 Shop
Location: Lawrence Road Industrial Area, Delhi
Work Mode: Work From Office
Experience: 3+ Years
Work Schedule: 6 days a week (5 days from office)
Brand’s Website:- https://www.the1970shop.com
About the Company
1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.
Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.
Role Overview :-
We are looking for a creative and detail-oriented Brand Designer with 2–3 years of experience in product packaging and creative design across multiple platforms. The ideal candidate should have a strong sense of illustration, storytelling, and visual consistency, with hands-on experience in AI-driven design tools and packaging production.
Key Responsibilities
- Design innovative and visually appealing product packaging aligned with brand identity.
- Create creatives and packaging assets for multiple platforms including digital, e-commerce, and marketing channels.
- Develop illustrations, image concepts, and storytelling-driven packaging with a warm and nostalgic visual style.
- Ensure packaging designs deliver both strong on-screen visual appeal and a premium physical user experience.
- Maintain SKU systems and ensure consistency across packaging designs and product lines.
- Collaborate closely with the Brand Team to develop cohesive visual communication.
- Utilize AI tools for image generation, mockups, and creative ideation for packaging concepts.
- Coordinate with printing vendors and ensure packaging designs are print-ready with proper technical specifications.
- Stay updated with packaging trends, UI/UX principles, AI design tools, and creative innovations.
Desired Skills & Qualifications
- Strong expertise in Packaging Design, Brand Storytelling, and Visual Communication.
- UI/UX design understanding with the ability to visualize how packaging looks on-screen and feels in hand.
- Good understanding of illustration, typography, layout, color theory, and visual consistency.
- Experience in handling SKU systems and product variations.
- Hands-on experience with AI-powered creative tools and image generation platforms.
- Knowledge of printing processes, packaging materials, finishes, color profiles, and production guidelines.
Tools & Software
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- ChatGPT
- Midjourney
- Gemini
- Other AI-based design/image generation tools
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Provident Fund
Application Question(s):
- Are you comfortable with the location Lawrence road industrial Area, Delhi?
- What is your Current Salary?
- What are your salary expectations?
- Kindly share your portfolio link.
- What is your Notice period (In Days)?
- Which AI tools are you proficient in using?
- Do you have any previous experience in the food and beverage industry?
- How many years of Package Designing experience do you have?
- Do you have a personal laptop which you can use for work? if not can you arrange one for work?
Work Location: In person
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