About the role
We're looking for a Creative Manager to own the look, feel and voice of our restaurant and café brands. They have their own personality, and this role keeps each brand distinct, consistent and appetising across every customer touchpoint, from Instagram and menus to in-store signage and new outlet openings.
You'll turn marketing plans into creative work that drives footfall, builds brand love and makes people hungry. You'll be both the creative lead and a hands-on maker: concepting campaigns, directing the shoots, creating content in both in video and digital formats, guiding designers and agencies, including designing the campaign.
Key responsibilities:
Brand stewardship
- Act as guardian of the brands’ identities, keeping visual style and tone of voice consistent while each brand keeps its own personality.
- Develop, update and enforce brand guidelines across all channels and outlets.
- Review and approve all creative output from internal teams, agencies and freelancers before release.
Campaign and content creation
- Lead and create creative concepts for seasonal menus, new product launches, festive campaigns (Chinese New Year, Hari Raya, Deepavali, Christmas), promotions and brand campaigns.
- Turn marketing briefs into big ideas and executions/content across social media, digital ads, print, out-of-home and in-store materials.
- Create as well as oversee content for Instagram, Facebook, TikTok and other social platforms, with a strong focus on short-form video.
- Write or guide copywriting so it matches each brand's voice.
Food photography and videography
- Art direct food, beverage, lifestyle and interior shoots, including styling, props, lighting direction and shot lists.
- Work closely with the culinary team and chefs so dishes look their best on camera. Ability to take the food shots for the brand and campaign needs.
- Build and manage a well-organised digital asset library for both brands.
In-store and print
- Design or oversee menus, menu boards, table cards, packaging, merchandise, signage and point-of-sale materials.
- Support new outlet openings and renovations with brand environment input, such as signage, murals and visual merchandising, alongside the operations and design teams.
Team and partner management
- Lead and mentor in-house designer.
- Brief, manage and evaluate external agencies, freelancers, printers and production vendors.
- Manage creative timelines and budgets so work is delivered on time and within cost.
Performance and trends
- Track how creative work performs (engagement, reach, conversion, campaign results) with the marketing team, and refine the approach based on data.
- Stay current on F&B, design and social media trends, and bring fresh ideas that keep both brands relevant.
Requirements
Must have
- Degree or diploma in Graphic Design, Visual Communication, Advertising, Multimedia or a related field.
- 6–8 years of creative experience, including at least 2–3 years in a lead or managerial role.
- Hands-on photography and/or video editing skills
- A strong portfolio showing brand campaigns, social content and art direction; F&B, lifestyle, hospitality or retail work is highly preferred.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects) or equivalent tools.
- Experience art directing and creating photo and video shoots, ideally food or lifestyle.
- Strong command of English; Bahasa Malaysia is an advantage and Mandarin is a plus.
- Ability to manage multiple projects and brands at once in a fast-paced environment.
Nice to have
- Understanding of social media algorithms, short-form video formats and paid social creative.
- Experience with physical brand environments, such as retail or restaurant interiors and signage.
- Familiarity with AI-assisted creative tools such as Canva and Adobe Firefly.
What we're looking for in you
You have a genuine love for food and hospitality and an eye for what makes a dish, a space or a moment feel special. You can switch between two brand personalities with ease.
You give clear, constructive feedback and can defend good creative work while staying open to business needs. You enjoy working alongside chefs, outlet managers and marketers rather than in isolation.
Job Type: Full-time
Pay: RM7,000.00 - RM12,000.00 per month
Work Location: In person
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