Company: The Healing Wiz
Experience: 4 - 7 Years
Employment Type: Full-Time
Department: Marketing
Reports To: VP Marketing / Head of Marketing
About the Role:
We are looking for a Performance Marketing Manager to lead and scale paid acquisition for The Healing Wiz. The role will own campaign strategy, execution, optimisation, analytics, and ROI across digital channels, with a strong focus on qualified leads, conversions, customer acquisition, and revenue growth.
Key Responsibilities
- Develop and execute performance marketing strategies aligned with business and revenue goals.
- Manage and optimise Meta Ads, Google Ads, YouTube, and other relevant paid channels.
- Own campaign budgets, targeting, bidding, retargeting, and scaling.
- Drive high-quality leads and improve lead-to-customer conversion.
- Analyse the complete funnel from ad → lead → consultation/session → customer.
- Conduct A/B testing of creatives, audiences, offers, and landing pages.
- Work closely with Creative, Content, Sales, and Operations teams to improve campaign performance.
- Track and report key metrics including CPL, CAC, CPA, CTR, Conversion Rate, ROAS, ROI, and Revenue.
- Ensure accurate tracking through GA4, Google Tag Manager, Meta Pixel, and CRM/attribution tools.
- Monitor competitors, market trends, and new growth opportunities.
Required Skills & Experience
- 4–7 years of hands-on performance marketing experience.
- Strong expertise in Meta Ads and Google Ads.
- Proven experience in lead generation and customer acquisition.
- Strong understanding of marketing funnels and conversion optimisation.
- Experience managing and scaling paid media budgets.
- Strong analytical and data-driven decision-making skills.
- Hands-on knowledge of GA4, GTM, conversion tracking, and attribution.
- Strong Excel/Google Sheets and reporting skills.
- Excellent communication, ownership, and problem-solving abilities.
Experience in wellness, healthcare, coaching, personal development, D2C, or consumer services is preferred.
Key KPIs
- Qualified Lead Generation
- Customer Acquisition
- CPL / CAC / CPA
- Lead-to-Customer Conversion
- ROAS / ROI
- Revenue from Paid Channels
- Campaign Scalability & Efficiency
Ideal Candidate
A hands-on, data-driven growth marketer who takes ownership of performance, understands business outcomes beyond ad metrics, and can independently build, optimise, and scale paid acquisition.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Work from home
Application Question(s):
- How many years of experience do you have as performance marketing manager role?
- What is your current salary?(per month)
- What is your salary expectation?
- What is your notice period?
Work Location: Remote
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