Job Purpose:
Manage planning activities for assigned Modern Off-Trade accounts by developing customer business plans, promotions, forecasts and investment recommendations. Build strong customer partnerships and collaborate with KAM Operations and cross-functional teams to drive sustainable sales, profitability and category growth.
Key Accountabilities:
1. Customer & Commercial Planning:
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Develop customer plans based on shopper, category and market insights.
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Prepare inputs for Joint Business Planning and recommend growth initiatives.
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Monitor sales, profitability and commercial KPIs; identify gaps and corrective actions.
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Plan promotions and Digital & Omnichannel initiatives to support profitable growth.
2. Key Account Management:
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Build strong relationships with assigned customers and lead business reviews.
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Negotiate account-level commercial activities within approved guidelines.
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Recommend portfolio and commercial solutions that create mutual value.
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Resolve customer issues with relevant stakeholders and escalate risks when needed.
3. Cross-functional Planning & Delivery:
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Partner with KAM Operations, Trade Marketing, Marketing, RGM, Supply Chain and Finance to execute customer plans.
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Facilitate planning and performance reviews with clear actions and follow-up.
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Ensure effective collaboration between Planning and Operations teams.
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Track customer commitments and share key insights and best practices.
4. Forecast & Investment Management:
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Develop accurate sales forecasts using customer plans and market insights.
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Monitor demand, stock availability and fulfilment performance.
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Track commercial investments and evaluate promotion effectiveness.
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Prepare performance analyses and recommendations for stakeholders.
Requirements:
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Bachelor's degree in Business, Economics, Marketing or related field; MBA is a plus.
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Professional working proficiency in English.
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5+ years of experience in Modern Trade Sales, Key Account Management, Commercial Planning, Trade Marketing or Category Management, preferably in FMCG.
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Strong experience in customer planning, promotional management, commercial analysis and cross-functional collaboration.
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LI-DNI
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