Technical Sales & Marketing Manager

INSCOPE 360™ | The INS Group

Location: Portsmouth — office-based, with customer and exhibition travel Hours: Full-time, permanent Salary: £50,000 plus performance-related bonus Reports directly to: CEO

Bring the commercial experience to turn a technical platform into a compelling customer proposition.

We’re looking for an experienced Technical Sales & Marketing Manager who can personally lead customer conversations, demonstrate a technical product, win business and deliver the marketing that builds demand.

With the wider commercial launch of INSCOPE 360™ planned for January 2027, this is an opportunity to shape how the platform is positioned, marketed and sold.

About INSCOPE 360™

Developed by The INS Group, INSCOPE 360™ brings infrastructure data, visual evidence and documentation together to support clearer decisions and stronger operational governance.

The platform connects drone capture, measurable 3D models, imagery, validated survey information and site documentation, helping infrastructure organisations understand their assets and access the information needed to manage them.

The role

You will take ownership of sales and marketing activity for INSCOPE 360™, working directly with the CEO and collaborating with the product team.

Both disciplines are central to this position. You must be able to develop a practical marketing strategy and personally deliver campaigns and content, alongside managing customer opportunities through to sale.

This is a standalone, hands-on role without direct reports. Brand guidelines and editable templates are available, while much of the CRM, sales process and marketing activity needs to be established or organised.

Your responsibilities

Sales and customer development

• Develop existing contacts, introductions and exhibition leads into qualified opportunities.
• Identify prospective customers across telecoms and infrastructure.
• Lead discovery meetings to understand customer workflows, challenges, buying requirements and commercial priorities.
• Deliver tailored product demonstrations that connect platform capabilities to relevant customer benefits.
• Prepare proposals, manage objections and negotiate and close business within agreed commercial limits.
• Build relationships across engineering, operations, commercial and procurement teams.

Marketing strategy and delivery

• Develop positioning, messaging and a practical marketing plan.
• Translate technical features into clear customer propositions and credible reasons to buy.
• Plan and deliver targeted campaigns using LinkedIn, email and other relevant channels.
• Personally create professional social content, presentations, product sheets, case studies, graphics and straightforward videos.
• Maintain consistent branding and clear communication across customer-facing materials.
• Measure campaign performance and use the findings to improve activity.
• Obtain CEO approval for marketing plans, materials, publication and expenditure.

CRM and commercial processes

• Establish and maintain clear CRM records, sales stages and follow-up processes.
• Track opportunities, next actions, expected timescales and sales forecasts.
• Provide regular updates on pipeline progress, marketing activity and commercial results.
• Bring customer and competitor insights into discussions about product development, packaging and pricing.

Exhibitions and events

• Prepare materials and demonstrations for exhibitions and customer events.
• Represent INSCOPE 360™ confidently in customer conversations.
• Capture and qualify leads and follow up within agreed timescales.

The experience we require

We are seeking an established professional who can demonstrate:

• A track record of personally selling software or technical solutions through the full sales cycle.
• Practical experience developing marketing strategy and delivering campaigns and content.
• Experience working with telecoms, infrastructure or closely related asset-heavy sectors.
• The ability to learn a technical platform and deliver customer-specific demonstrations.
• Strong CRM, pipeline management and forecasting discipline.
• Excellent writing, presentation and relationship-building skills.
• The ability to produce polished materials using tools such as Canva, PowerPoint and accessible video-editing software.
• Sound commercial judgement and experience working independently with senior leadership.

You should be comfortable moving between strategy and execution: deciding what activity is needed, agreeing priorities with the CEO and personally delivering the work.

Your initial priorities

During your first three months, you will work towards:

• Demonstrating the platform independently.
• Reviewing existing contacts and agreeing priority target accounts.
• Establishing an organised CRM and active sales pipeline.
• Developing an approved marketing plan and core sales materials.
• Progressing customer conversations and issuing proposals where opportunities are ready.

Targets will be agreed with the CEO, taking account of product readiness, customer buying cycles and commercial priorities.

What we offer

• £50,000 basic salary, depending on experience.
• A performance-related bonus.
• Direct access to the CEO and influence over commercial activity.
• An opportunity to shape the wider launch and growth of INSCOPE 360™.
• Reimbursement of business travel expenses.

This role is based in our Portsmouth office. Regular office attendance is essential, alongside travel to customers and exhibitions.

Please include:

• An example of a software or technical sale you personally won.
• Examples of marketing campaigns or content you personally developed and delivered.
• Your experience with telecoms or infrastructure customers.

Shortlisted candidates will be invited to discuss their sales results, review their marketing portfolio and complete a short product demonstration exercise following an introduction to the platform.

The INS Group welcomes applications from candidates of all backgrounds who meet the role requirements.

Pay: £50,000.00 per year

Benefits:

• Company events
• Company pension
• Free parking
• On-site parking

Education:

• Bachelor's (preferred)

Experience:

• B2B sales: 10 years (required)

Language:

• English (required)

Willingness to travel:

• 50% (required)

Work Location: In person

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